Mr. Wallach, who most recently served as Executive Vice President of National Alliances at the company, will continue to oversee Live Nation’s Alliances area which markets the company’s network of assets via sponsorships and marketing partnerships. These assets include music venues and tours, motor sports, actions sports, theatrical, online and digital properties.
Prior to serving in his current capacity, Mr. Wallach was Senior Vice President National Sales and Marketing for Clear Channel Entertainment. He previously led the Naming Rights Division for SFX Sports and ProServ where he worked on a number of significant naming rights deals including Reliant Stadium and Phillips Arena. Mr. Wallach has more than 17 years experience in the sports and entertainment industry.
"Russell and his team have done a brilliant job at creating unique and impactful opportunities for our corporate clients to interface with our customers," said Mr. Eskowitz. "I am happy to be able to recognize the significant contribution Russell has made with this promotion."
"We have brought in the best business development, account management and creative people across the country to provide unmatched assets and ideas for our clients," said Mr. Wallach. "We have created an incredible platform for marketers to tap into our more than 29,000 events through unique consumer engagement opportunities, proprietary content and unlimited ways to utilize the power of live entertainment to help our clients sell more product and services."
About Live Nation
Live Nation is a leading live event and venue management company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates and/or has booking rights for 153 venues worldwide and produced more than 29,500 events in 2005. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." For more information regarding Live Nation and its businesses, please visit the company’s website at www.livenation.com.
SOURCE: Live Nation