Ms. Ford will continue to oversee Live Nation’s local alliances staff who handle local sponsorships and premium seat sales for music and theatre venues around the country. Additionally she will work in concert with the company’s President of National Alliances, Russell Wallach on national sponsorship programs.
"Maureen and her staff have done a brilliant job of developing creative and effective ways for our clients to market to their customers, while unlocking additional value from our venues across the country," said Mr. Eskowitz. "She is very deserving of this promotion."
"I feel fortunate to be leading the talented and dedicated people who comprise our local alliance management team as we continue to create innovative programs for our clients across a variety platforms," said Ms. Ford.
Ms. Ford is a 20 year music marketing veteran, having most recently served as Executive Vice President of Live Nation Alliances. Previously, as Vice President of National Music Sales, Ford led the music group’s regional and national sales efforts including the renaming of five prominent Live Nation Amphitheatres such as the Tweeter Centers in Boston, Chicago, Philadelphia and West Palm, as well as creating and selling major music programs including American Express, Pringles, Major League Baseball, Kodak and Coors Brewing Company.
Ms. Ford has a deep background in concert promotion as well, having served in every aspect of the Don Law Company’s New England marketing business including media buying and planning, promotion and public relations.
About Live Nation
Live Nation is a leading live event and venue management company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates and/or has booking rights for 153 venues worldwide and produced more than 29,500 events in 2005. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." For more information regarding Live Nation and its businesses, please visit the company’s website at www.livenation.com.
SOURCE: Live Nation