The festival capitalized on Live Nation’s unparalleled vertically integrated platform, with the company producing the festival, handling all of the ticketing, website, merchandise and creative services.
In a business where multi-day festivals can take years to become established, the success of Pemberton in its inaugural year is a testament to an incredible line-up of artists, led by headliners Coldplay, Tom Petty and the Heartbreakers, Nine Inch Nails, JAY-Z and The Tragically Hip. The success also speaks to the beauty of the setting where artists performed against the beautiful backdrop of Mount Currie to fans enjoying the event on the grounds of some of Canada’s richest farm country.
Rolling Stone exclaimed that “the first annual Pemberton Festival will gladly take the title of next Glastonbury.”
“We built a world-class music festival from scratch which attracted the world’s most successful and talented artists and music fans from every corner of the globe,” said Shane Bourbonnais, President of Touring and Business Development for Live Nation Canada. “The lessons we’ve learned as the global leader in festival production and the enormous support we received from the government and people of Pemberton all came together to create a one-of-a-kind event that we expect to produce for many years to come.”
Featuring two stages and two performance tents, a festival village and camping facilities which drew more than 21,000 campers as well as an RV park, the Pemberton Festival lineup included more than 120 performers in all. Hydro-electric energy was the main power source for the festival’s energy and local Pemberton Valley farm products, which the area is well known for, were served throughout the 360 acre festival site. A farmer’s market — where local farmers sold their goods directly to concert-goers — was also featured at the site. It is estimated that the festival generated more than $20 million for the local economy.
With more than 30 multi-day festivals staged around the world, Live Nation is the global leader in the production of festivals.
ABOUT LIVE NATION:
Live Nation is the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” Additional information about the company can be found at http://www.livenation.com/ under the “About Us” section.
First Call Analyst:
FCMN Contact: [email protected]
SOURCE: Live Nation
CONTACT: John Vlautin of Live Nation, +1-310-867-7127,
[email protected]; or Marnie Wilson, +1-604-685-5575,
[email protected], or Jennifer Nesselroad, +1-604-518-4012,
Jennif[email protected], both of The Artsbiz Public Relations, for the
Pemberton Festival; or USMedia, Jim Merlis of Big Hassle Media,
+1-818-445-3136, [email protected], for the Pemberton Festival
Web site: http://www.livenation.com/