Farm Bureau Insurance Announced as New Name-in-Title Holder of the Lawn at White River State Park

INDIANAPOLIS, March 27, 2012 /PRNewswire/ — Live Nation Entertainment (NYSE:LYV), the leading live entertainment and ecommerce company and Indiana Farm Bureau Insurance, a statewide insurance provider since 1934, specializing in auto, home, life, business and farm insurance, proudly announced today that a popular downtown Indianapolis amphitheater is now known as the Farm Bureau Insurance Lawn at White River State Park. Live Nation also announced an initial list of artists slated to perform at the venue in 2012 including; Rise Against (May 4), WZPL Uncle Sam Jam featuring Demi Lovato and Hot Chelle Rae (July 3), Umphrey’s McGee (July 7), O.A.R. (July 12), Florence + The Machine (July 29), WTTS 20th Anniversary show featuring Barenaked Ladies, Blues Traveler & more (August 12), 311 (August 14), The Dukes of September featuring Boz Scaggs, Donald Fagen and Michael McDonald (August 24) and the Avett Brothers (Sept. 30). Additional 2012 show details below and additional shows will be announced in the coming weeks.

“The Lawn at White River State Park has grown into an incredible visitor attraction in downtown Indianapolis, drawing people of all ages to a mix of artist lineups,” said Thomas J. Faulconer, Senior Vice President/Chief Marketing Officer, Indiana Farm Bureau Insurance. “This new partnership provides an important element of our marketing and advertising campaigns, creating increased visibility for our name and brand not only in the state’s largest metro market, but throughout the state of Indiana where we are present. We look forward to utilizing the Farm Bureau Insurance Lawn at White River State Park as one of our key marketing platforms.”

“Indiana Farm Bureau Insurance has always been a pivotal supporter of the Indianapolis community,” said Maureen Ford, Venue Network President at Live Nation. “Their brand is a great fit for this sponsorship, enabling them to reach, engage and connect with live music fans and their customers at this venue.”

The Farm Bureau Insurance Lawn at White River State Park is located in the heart of downtown Indianapolis in one of the cities most popular destination areas. Since its opening in 2004 the venue has grown into one of Indianapolis‘ premiere entertainment venues with its picturesque outdoor setting located on the White River and close proximity to downtown. The venue has consistently provided the best in live entertainment with a vast array of artists including the Black Keys, Earth Wind and Fire, Crosby Stills and Nash, Bob Dylan, Indigo Girls, Ben Harper and many more.

About Indiana Farm Bureau Insurance
Indiana Farm Bureau Insurance has served Hoosiers for nearly 80 years.  Organized in 1934 by Indiana Farm Bureau, Inc., the company has grown to include insurance products for auto, life, home, business and farm.  Banking and other financial services and products are also available through its local offices.  With a home office in downtown Indianapolis and local offices in all 92 counties, Indiana Farm Bureau Insurance serves Hoosiers with nearly 500 agents and approximately 1,200 employees living and working throughout the state.  The company is the largest writer of farm insurance and the second largest writer of auto and homeowners insurance in Indiana.

About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders:, Live Nation Concerts, Front Line Management Group and Live Nation Network. is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit

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Initial 2012 Schedule:

  • *Fri, May 4 – Rise Against w/ A Day to Remember and Title Fight
  • July 3 – WZPL Uncle Sam Jam w/ Demi Lovato & Hot Chelle Rae
  • Sat, July 7 – Umphrey’s McGee w/ G. Love & Special Love Sauce
  • July 12 – O.A.R. (…of a revolution) w/ Rebelution
  • *Sun, July 29  – Florence + the Machine w/ The Walkmen
  • Sun, Aug 12Last Summer on Earth Tour 2012 featuring Barenaked Ladies, Blues Traveler, Big Head Todd & the Monsters and Cracker (WTTS 20th Anniversary show)
  • Aug 14 – 311 w/ Slightly Stoopid
  • Fri, Aug 24 – The Dukes of September: Boz Scaggs, Donald Fagen and Michael McDonald
  • Sun, Sept 30 – an evening with The Avett Brothers

*Tickets on sale now; all other shows on sale Friday, April 6 at 10:00am