LOS ANGELES, Jan. 13, 2017 /PRNewswire/ — Live Nation Entertainment (NYSE: LYV) announced today it has acquired a majority interest in the BottleRock Napa Valley music, wine, craft brew and culinary festival. BottleRock will remain under the leadership of festival producer Latitude 38 Entertainment, whose founders will continue to be significant shareholders and owners of the festival.
BottleRock Napa Valley, held annually each May, showcases more than 30 local wineries and dozens of restaurants. Celebrating its fifth year, the 2017 festival is set for May 26 – 28 and is expecting more than 120,000 attendees with Foo Fighters, Tom Petty & The Heartbreakers, and Maroon 5 headlining.
In keeping with Live Nation’s strategy, BottleRock Napa Valley will operate independently under the continued leadership of Latitude 38 Entertainment founders Dave Graham, Justin Dragoo and Jason Scoggins. With more than 80 festivals in its global festival portfolio including Austin City Limits, Bonnaroo, Lollapalooza, Reading, Leeds, Governor’s Ball, Electric Daisy Carnival, Rock Werchter and more, Live Nation has the largest and most diverse platform of festivals in the world.
“The Latitude 38 team has created a festival unique to the Napa Valley that has widespread appeal,” said Jordan Zachary, Chief Strategy Officer, Live Nation Entertainment. “BottleRock Napa Valley adds another leading North American festival to our growing and diverse portfolio.”
“We couldn’t be happier to partner with Live Nation Entertainment,” stated Dave Graham, CEO of Latitude 38 Entertainment. “This move provides an opportunity to tap into Live Nation’s scale and artist talent resources, which will allow us to continue to develop and improve upon the BottleRock experience – combining great music, food and wine, with the best that the Napa Valley has to offer.”
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About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.
About BottleRock Napa Valley
BottleRock Napa Valley features the world’s top musicians on four music stages, plus the infamous BottleRock Culinary Stage showcasing one-of-a-kind culinary and celebrity mashups. Master Sommeliers, celebrity chefs and dozens of the region’s finest vintners, restaurateurs, and brewers rub shoulders with guests in an intimate setting. BottleRock offers the best in wine, food and craft brews to complement the music and create an authentic wine country experience for festival guests. For additional information, please visit BottleRockNapaValley.com. Join the conversation on Facebook and follow us on Twitter (@BottleRockNapa, #BottleRock) and Instagram (@BottleRockNapa, #BottleRock).
About Latitude 38 Entertainment
Formed in 2014, the vision of Latitude 38 Entertainment is to blend world-class music, food, wine, brew and community to enhance and elevate Napa Valley’s offerings and reputation as a world-class destination in which to live, work and play.
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SOURCE Live Nation Entertainment