NFL and Ticketmaster Encourage Fans to Shop Safely at the Official Marketplace of the NFL, for Verified Tickets with Exact Seat Location for the Big Game
LOS ANGELES, CA – Jan 27, 2018 – Ticketmaster, the global leader in ticketing and official marketplace of the NFL, wants fans to celebrate the teams they love at Super Bowl LII with the safety and peace of mind of verified, authentic game tickets available only on www.ticketmaster.com/superbowl.
Ticketmaster is the only place that ensures that the Super Bowl LII ticket and seat you buy is the authentic ticket and guaranteed seat you get.
Approximately 5 million people in the U.S. buy fake tickets from unofficial sources every year. So in an effort to create the best live experiences for NFL fans, Ticketmaster wants to ensure that they purchase 100% guaranteed Super Bowl LII tickets safely from Ticketmaster and the NFL Ticket Exchange.
This year’s Super Bowl LII will be held in Minneapolis on Sunday, February 4, 2018 at 6:30pm EST.
Creating the best live event experiences for fans means understanding everything from shopping behavior to pre-game rituals to how far they’ll travel for a game. Leveraging the strength of Ticketmaster’s relationship with the NFL and over one billion visits to its marketplace, the global ticketing leader polled 1,000 NFL fans to gain even more insight into their behaviors and rituals that determine how these fans support their favorite teams.
According to Ticketmaster survey data, more than 90 percent of NFL fans say the crowd in the stadium can sometimes or always influence the outcome of the game. For New England Patriots and Philadelphia Eagles fans, that means being at Super Bowl LII may make the game-winning difference for their team.
Ticketmaster captured some favorite NFL fan rituals in a series entitled #BeThatFan, including data and accompanying videos featuring six fan segments identified through Ticketmaster’s survey:
- 50% of NFL fans are most proud being the loudest in the stadium
- 90% of female NFL fans say the crowd in the stadium can influence the game
- Wearing lucky clothing is fans’ #1 game day ritual
- 40% of NFL fans say attending a game has strengthened their relationship
- 30% of NFL fans will travel 100+ miles to see their team play
- 40% of NFL fans say food at tailgates increases energy at the stadium
The survey was conducted online within the United States between November 22nd and November 27th, 2017 among 1,000 adults, ages 18 and older, who self-identified as NFL fans.
Ticketmaster is the global market leader in live event ticketing that drives over 480 million ticket transactions per year. Through exclusive partnerships with thousands of venues, artists, sports leagues, and arts and theater tours, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide.
Ashley Dos Santos, Director of Communications, Ticketmaster