MELBOURNE (23 August 2018)
– Live Nation Australia, a Live Nation Entertainment
company, and Optus have today announced a partnership which will
deliver Optus Perks customers more access to the music and artists from
the world’s leading live entertainment company.
From this month, the multi-year exclusive partnership will provide
Optus postpaid, prepaid and broadband customers access to a number of
unique live music benefits, including ticket presales for select Live
Nation tours and events, along with special promotions and premium
experiences.
Roger Field, CEO of Live Nation Australia said: “Optus have great
credentials in supporting the Australian industry and we are excited to
be partnering with them. With the huge growth of the experience
economy, and with live music at the centre of this, Optus values the
power of live bringing a number of benefits to their customers with
this partnership.”
Also commenting on the partnership, Optus Managing Director of
Marketing and Product Ben White said: “At Optus, we’re really excited
to be teaming up with Live Nation to reward our customers with special
access to presale tickets and events by some of the world’s biggest and
most popular music artists through our Optus Perks program.”
The partnership kicks off this month with its first consumer promotion
‘Win the most entertaining year ever’. Live Nation and Optus are giving
Optus customers the chance to win a year’s worth of Live Nation VIP
concert experiences to the value of over $20,000. Find out more
here.
About Optus
Optus customers on eligible plans can add Music Streaming as an
optional extra to stream music without using their data on selected
apps. Optus also offers customers access to exclusive events, premium
video content, amazing playlists and the hottest musical acts through
our partnerships with Live Nation, Google Play Music, iHeartRadio and
Spotify. Go to www.optus.com.au/music.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live
entertainment company comprised of global market leaders: Ticketmaster,
Live Nation Concerts, and Live Nation Sponsorship. For additional
information, visit
www.livenationentertainment.com
.
Live Nation Media Contact:
Jackie Antas
+61422 168 444