LONDON, (22 August 2018) – Ticketmaster, a Live Nation Entertainment
company, has teamed up with British electronica producer, musician and DJ
Four Tet for four shows at O2 Academy Brixton this October. All shows will
be 100% ticketed via mobile. Four Tet’s aim is to get all tickets into the
hands of genuine fans at the price intended, restrict resale, and spread
the love with tickets just £5 to make the shows available to all.
Four Tet will return to the iconic South London venue for his acclaimed
all-night DJ sets alongside a line-up that always boasts some very special
guests curated by Four Tet himself, as well as two full live performances.
The digital-only tickets are tied to the fan’s mobile, downloading directly
into the smart phone’s wallet, and can easily be transferred to a friend
using a Ticketmaster account.
Four Tet’s Brixton shows have historically seen huge demand, with the
revered producer known for hosting ground-breaking late-night music events.
To help the artist in his mission, Ticketmaster’s Verified Fan will be
employed to weed out bots and identify real fans. Fans will have the chance
to purchase tickets to the show by registering through Verified Fan by
Tuesday 28th August. Tickets across every date will be available to
Verified Fans at 10am on Friday 31st August.
Andrew Parsons, MD Ticketmaster UK, said: “We’re putting mobile first, and
leading the charge to a fully digital future – one we know artists and fans
are ready for. These gigs present the perfect opportunity to use the tools
we have to restrict resale from the get-go and give full control back to
the artist over their own show. Combining our Verified Fan technology with
100% digital ticketing will guarantee that O2 Academy Brixton is packed
with real fans, paying exactly what Four Tet wants them to pay.”
Tom Baker, Eat Your Own Ears, said: “It’s really great to be returning to
O2 Academy Brixton to host Four Tet’s biggest shows to date. Two live shows
in addition to the now legendary all-night DJ sets that always see him
choose some amazing guests to join him, all for the price of £5. It’s
fantastic to be working with Ticketmaster to ensure the die-hard fans are
the ones at the shows, and that these £5 tickets aren’t bought and resold
for profit by touts.”
About Live Nation Entertainment:
Live Nation Entertainment (NYSE: LYV) is the world’s leading live
entertainment company comprised of global market leaders: Ticketmaster,
Live Nation Concerts, and Live Nation Sponsorship. For additional
Ticketmaster is the global market leader in live event ticketing that
drives over 480 million ticket transactions per year. Through exclusive
partnerships with thousands of venues, artists, sports leagues, and arts
and theater tours, Ticketmaster delivers unparalleled access to the most
iconic live events to millions of fans worldwide.
Mel Perrett, Senior Communications Manager
+44 (0) 20 7980 4387