ZURICH / BERLIN
(11th December, 2018) – Live Nation Entertainment, the world’s leading live entertainment company, today announced it is acquiring Mainland Music, one of the leading concert promoters in Switzerland. Mainland Music promotes over 650 shows annually across a variety of genres including rock, hip-hop, urban, punk rock and metal. The company, co-founded in 2012 by longtime partners Christian Gremelmayr, Derrick Thomson, Marc Lambelet, Martin Schrader and Santosh Aerthott, with offices in Zurich and Lausanne, has experienced rapid growth across Switzerland, making it a valuable addition to Live Nation’s growing presence in Switzerland.
Mainland Music will continue all operations, while also joining forces with Live Nation on tours and other promotion opportunities. This new partnership will add the independent spirit of Mainland Music to Live Nation’s full range of services in Switzerland, enhancing the live music experience for artists and fans throughout the country.
“We are looking forward to partnering with a promising and thriving promoter like Mainland Music. With their strong relationships and impressive industry insights, this important strategic move will strengthen Live Nation’s presence in the Swiss market and ensure the continuation of our success story through this merger in the years to come”, said Matt Schwarz, COO, Live Nation GSA.
“By joining the Live Nation family, we will bring even more international top acts to Switzerland. As a leading local promoter, we will work with Live Nation to guarantee the best possible service for all artists”, said Christian Gremelmayr of Mainland Music.
“Connecting to Live Nation will give us new opportunities in the Swiss market. As a very successful boutique-style promoter, we will add our spirit to Live Nation’s reach. We are very excited and look forward to opening a new chapter in Mainland Music’s history“, commented Derrick Thomson of Mainland Music.
Mainland Music´s passion, commitment and love for live music has seen the company co-promoting major acts like Sam Smith, Macklemore, Queens Of The Stone Age, Parkway Drive, Rise Against, Flogging Molly, Snow Patrol, Dropkick Murphys, Passenger, Die Antwoord, Cypress Hill, Hollywood Undead, Hozier, Biffy Clyro, Marteria, Broilers, Kraftklub, Maluma, Lukas Graham, etc.
The transaction is expected to be completed in early January 2019.
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