Live Nation Entertainment, the world’s leading live entertainment company, and Chain Reaction, a longtime staple of the music scene in Orange County, California, today announced a strategic partnership to amplify concerts across both companies’ club and theater venues in Southern California, and expand Chain Reaction’s festival presence in the region.
“This is an awesome chance for Live Nation to leverage our relationships to play a role in helping seed an already robust local presence that Chain Reaction has nurtured for decades,” said Ben Weeden, COO, Live Nation Clubs and Theaters. “We are working together across all of our Orange County and San Diego venue portfolios to increase the great shows coming through our rooms, and now Chain Reaction is part of that as well.”
“Chain Reaction has long had an influence felt locally and worldwide. We are and have always been a place that celebrates cultural differences and expression of art through music by giving artists a platform to grow and be supported,” said Andy Serrao, Owner, Chain Reaction. “We are extremely excited to work with Live Nation on growing Chain Reaction’s presence in Southern California. It is an amazing time for us to continually develop artists, curate incredible festivals, and remain a driving force in the local music community.”
Chain Reaction opened its doors in 1996 as an opportunity to give local artists and dance clubs a place to grow. It quickly established itself in indie and punk scenes and through the years has been a jump-off point for artists developing in Southern California. It is the longest-running all-ages venue in the United States and has hosted a wide variety of artists through the years including Maroon 5, Fall Out Boy, Panic at the Disco, One Republic, Young the Giant, Paramore, Rise Against, Pierce the Veil and countless more.
About Live Nation Clubs & Theaters
A division of Live Nation Concerts, the world’s leading live concert company, Live Nation Clubs & Theaters promotes over 25,000 shows in 1,700 venues with more than 20 million fans in attendance annually. As the world’s premier network of intimate live music venues, Live Nation Clubs & Theaters oversees legendary spaces including Fillmore theaters, House of Blues clubs, the Academy Music Group portfolio and more. For additional information, visit livenationentertainment.com.
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