Live Nation Entertainment, the world’s leading live entertainment company, today announces the acquisition of Hög Agency & Promotion’s business. Founded in 2016, Hög Agency & Promotion is a key player in the Finnish market and is focused on representing Finnish artists such as Olavi Uusivirta, Adi L Hasla, Mouhous and Vilma Alina. The deal will add further strength and depth to Live Nation Finland’s domestic roster. Mikko Varjamo, the Founder and CEO of Hög Agency will continue at Live Nation Finland as an agent, and current employees will now work for Live Nation.
“After running my own agencies for over nine years, I felt It was time to move forward. This new union with Live Nation will enable the company to operate at a different level and will strengthen our position in Finland’s music scene. I’m extremely excited about this!” says Varjamo.
In addition to the acquisition Live Nation Finland has also signed two of Finland’s hottest emerging acts, Kube and SONNY.
Live Nation Finland’s Managing Director Tomi Saarinen adds “Our focus is on developing a strong domestic artist roster and the acquisition of Hög Agency & Promotion’s business is a key part of this plan. We aim to be the best possible partner for our artists and enable them to develop and reach their full potential while offering fans memorable experiences. We welcome the Hög super team to the Live Nation family.”
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
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