New ‘Beauty of Live’ Report Reveals Live Music Events Are the Global Launchpad for Beauty and Grooming Trends Among Gen Z and Millennials

Live Nation, the world’s leading live entertainment company, released “The Beauty of Live”, a report that captures makeup, skin care and grooming trends among Gen Z and millennial live music fans before, during and after concerts and festivals across the U.S. and U.K. 

Live music events are the ultimate playground for beauty inspiration and experimentation, emboldening fans to debut trend-setting looks, play with new techniques and products, and visually articulate their identities. With 92% of fans having posted photos or videos from live music events on social media, beauty trends that surface extend far beyond festival grounds and venue walls. 

To learn more about what fans want from brands in live music, download Live Nation’s “The Beauty of Live” report at: livenationforbrands.com/beautyoflive

About Live Nation Entertainment 
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

Contact 
Debra Duffy, debraduffy@livenation.com
Beryl Crofton-Atkins, beryl.crofton-atkins@livenation.co.uk