BottleRock Napa Valley Announces “(re)LIVE BottleRock”

Weekly Virtual Series Kicks Off Memorial Day Weekend

Series to benefit Crew Nation and Napa Valley Food Bank

BottleRock Napa Valley, presented by JaM Cellars and traditionally held on Memorial Day weekend as “The First Taste of Summer”, will kick off (re)LIVE BottleRock, a weekly virtual series of past BottleRock performances and new musical and culinary programming on Saturday, May 23 at 3pm PDT on YouTube Live. (re)LIVE BottleRock will feature a combination of favorite BottleRock headliners and artists, along with new one-of-a-kind culinary and celebrity mashups from home like one would experience on the infamous BottleRock Culinary Stage. (re)LIVE BottleRock is powered by Cisco System’s Webex.

Imagine Dragons, Muse, The Head and the Heart and Tash Sultana will kick off the series on Saturday, May 23, beginning at 3pm PDT at YouTube Live. Fans can view each episode by subscribing to BottleRock’s YouTube channel at https://www.youtube.com/ BottleRockNapa, and will need to tune-in live, as episodes will not be available to view after airing. The inaugural (re)LIVE BottleRock is hosted by Allison Hagendorf, the Global Head of Rock at Spotify and Liam Mayclem, KPIX’s Foodie Chap.

“We would have loved to be able to share our festival’s great music, wine, food and incredible Napa Valley hospitality in person this Memorial Day weekend, and can’t wait until we can get together with music fans once again,” said Dave Graham of BottleRock Napa Valley. “For now, we are really excited to share some vintage performances, along with some new and innovative content with the hope of raising much needed funds to support those who have been financially hit hard by the pandemic.”

There will be opportunities to donate and support two worthy charities during each show. Proceeds from the series will benefit Crew Nation and Napa Valley Food Bank. The Crew Nation fund was created to help support live music crews who have been directly impacted as shows are put on pause due to COVID-19. The Napa Valley Food Bank provides a variety of nutritious food to low-income individuals, families, seniors and non-profit organizations throughout Napa County, for which demand has greatly increased during the pandemic.

Future (re)LIVE BottleRock episodes will continue to highlight past standout festival performances, plus a variety of new content featuring many of the musical and culinary stars that help make up the unique BottleRock Napa Valley experience. Each episode will air weekly on Fridays at 5pm PT.

For more information please visit www.bottlerocknapavalley.com.

To keep up to date on the festival, please visit www.bottlerocknapavalley.com and sign up to receive email notifications. Join the conversation on Facebook and follow us on Twitter (@BottleRockNapa, #BottleRock) and Instagram (@BottleRockNapa, #BottleRock).

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(Images and logo available upon request)

***Note to Editors: The correct spelling of “BottleRock” is as such with a capital “B” and “R,” one word.

***Media Contact: Please email media@bottlerocknapa.com with questions.

About BottleRock Napa Valley

BottleRock Napa Valley features the world’s top musicians on five music stages plus the VIP Acoustic stage, along with the infamous BottleRock Culinary Stage showcasing one-of-a-kind culinary and celebrity mashups. Master Sommeliers, celebrity chefs and dozens of the region’s finest vintners, restaurateurs and brewers rub shoulders with guests in an intimate setting. BottleRock Napa Valley offers the best in wine, food and craft brews to complement the music and create an authentic wine country experience for festival guests. To keep up to date on festival pass availability and additional details about the festival, please visit www.bottlerocknapavalley.com and sign up to receive email notifications. Join the conversation on Facebook and follow us on Twitter (@BottleRockNapa, #BottleRock) and Instagram (@BottleRockNapa, #BottleRock).

About Latitude 38 Entertainment

Latitude 38 Entertainment produces premium events featuring live music, food and wine throughout California including BottleRock Napa Valley.

About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow’s digital opportunity today. Discover more at  newsroom.cisco.com  and follow us on Twitter at @Cisco. RSS Feed for Cisco:  http://newsroom.cisco.com/rss-feeds

About JaM Cellars

JaM Cellars is all about easy-to-love, everyday wines. Crafted by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), Butter Chardonnay, California Candy Dry Rosé, JaM Cabernet Sauvignon and Toast Sparkling are rich, bold, luscious, and live up to their names. Butter melts in your mouth, Candy Dry Rosé leaves you wanting more, JaM Cab brims with berries, and Toast Sparkling is a celebration in a glass. These wines are meant to be enjoyed anytime—whether it’s a special occasion or every-day celebration. And now even easier-to-love, Butter and Candy Dry Rosé are both available in fun, grab-and-go 4-packs of 250ml cans. Check out JaM Cellars on Facebook and Instagram @JaMCellars #JaMCellars and JaMCellars.com.

About Crew Nation

Live Nation has committed $10 million to Crew Nation, contributing an initial $5 million to the fund and then matching the next $5 million in donations, dollar for dollar. Artists from around the world have already supported this initiative with donations and activations from performers including John Mayer, U2, Metallica, Coldplay, Cher, Justin Timberlake, Aerosmith, Anderson.Paak, Twenty One Pilots, Backstreet Boys and more. If you want to help support crews, visit livenation.com/crewnation to donate or buy exclusive merch now.

About Napa Valley Food Bank

The Napa Valley Food Bank provides a variety of nutritious food to low-income individuals, families, seniors and non-profit organizations throughout Napa County through four programs. To learn more visit canv.org/food-nutrition/food-bank.

Media Contacts:

Tom Fuller & Monty Sander

Fuller & Sander Communications

tom@fullerandsander.com 707.253.0868

monty@fullerandsander.com 707.253.8503