Bonnaroo Brings The Farm Home With Virtual ROO-ALITY

Airing September 24-26, Beginning At 4:30 PM-Daily Exclusively Live Via YouTube

Free Three-Day Online Festival To Present Exclusive Lineup Of Original Programming, Brand New Performances, Once-In-A-Lifetime Collaborations, And Legendary Live Sets From The Bonnaroo Archives

Livestream Gathering To Feature Music And Appearances From: Dave Matthews And Friends, The White Stripes, James Brown, Run The Jewels, Alabama Shakes, Nathaniel Rateliff, My Morning Jacket, Big Gigantic, Hayley Williams, Charli XCX, Chromeo, Action Bronson, Old Crow Medicine Show’s Bonnarootenanny (Feat. Billy Strings, Dom Flemons, & Molly Tuttle), Live From Tipitina’s Feat. Galactic & Tank And The Bangas, Pigeons Playing Ping Pong, Lennon Stella, Briston Maroney, And Much, Much More

Highlights Include Full-Length Streaming Premiere Of Beastie Boys’ Historic Final Concert

Bonnaroo has unveiled full details for Virtual ROO-ALITY, a free three-night live broadcast airing exclusively via YouTube. The livestreaming event will celebrate the beloved annual festival with a remarkable range of programming, spanning brand new live performances, unique original content, and incredible archival sets captured at Bonnaroo’s home at Great Stage Park in Manchester, TN. Virtual ROO-ALITY will stream live on September 24-26 beginning at 4:30pm CT each day exclusively at the official Bonnaroo YouTube channel HERE. A complete schedule will be announced soon.

Virtual ROO-ALITY will deliver a spectacular lineup of headliners, which like Bonnaroo itself, showcases the greatest artists from a breathtakingly diverse range of musical genres. Topping the bill are 13 legendary live performances from Bonnaroo’s spectacular archive, including Dave Matthews and Friends, Metallica, The White Stripes, James Brown, My Morning Jacket, Alabama Shakes, and more. Among the undeniable highlights will be the full-length streaming premiere of the Beastie Boys’ historic final concert performance, held at Bonnaroo on June 12, 2009.

In addition, Virtual ROO-ALITY will offer thrilling new performances from more than 35 legendary artists, rising stars, and once-in-a-lifetime collaborations, including Nathaniel Rateliff, Chromeo, Big Gigantic, Bruce Hornsby Feat. James Mercer, Rob Moose & Polo G, Old Crow Medicine Show’s Bonnarootenanny, Denzel Curry, Lennon Stella, Billy Strings, Action Bronson, CloZee, Moon Taxi, Live from Tipitina’s featuring Galactic and Tank and The Bangas, Pigeons Playing Ping Pong, Goose, Live from Graduate Nashville curated by Music City tastemaker Whiskey Jam featuring Ashley McBryde, Ingrid Andress, Devin Dawson and ERNEST, and many more. 

Of course, Bonnaroo has always been about more than just music. Just like the festival does onsite every year, Virtual ROO-ALITY will present viewers with a wide array of original programming, additional activities and exclusive experiences throughout the three-day event. Bonnaroovians will be able to twerk their way through the kitchen as Big Freedia shares her recipe for Booty Poppin’ Potatoes, rule the mic at “Bonnaroke with Allen Stone,” gain some knowledge during “Food Conversations with Action Bronson Live From Greenpoint,” and rock the official “Robe Rage” satin robe during Bonnaroo’s “Robe Rage” late night dance parties.  Not-to-be-missed segments also include the virtual Sanctuary of Self Love, the Dog Dance Party, Bonnaroo Campfire Tales and Cheers to Live.

As part of the virtual Sanctuary of Self Love curated by Hayley Williams and brought to you by Toyota, Bonnaroovians can experience engaging conversations about important topics including the digital space and mental health, diversity in wellness, and the origins of gender with panelists ranging from Charli XCX, Dr. Joy Harden Bradford, Laura Jane Grace, Blair Imani, Maryam Ajai, and more.  In addition, Sanctuary of Self Love will also present a remarkable “Conversation on Meditation, Creativity, and Consciousness” with visionary filmmaker David Lynch and meditation leader Bob Roth, as well as a special endorphin boost via “Sweatfest” with 2x GRAMMY® Award-nominated dancer/choreographer Ryan Heffington. To help continue the work and journey of these esteemed panelists, Toyota will donate $30,000 in grants to Therapy For Black Girls, Dive In Well, Creative Futures Collective, The Orenda Tribe and The Okra Project. Additionally, Bonnaroo will make a donation to the David Lynch Foundation

Bonnaroo has teamed with Tito’s Handmade Vodka and the brand’s Vodka for Dog People program to create the Virtual ROO-ALITY Dog Dance Party, featuring a special guest appearance from DJ Mel. The daily event will offer viewers and their furry plus-ones a chance to stretch their legs and get their groove on, all while showing support for Manchester, TN’s Coffee County Humane Society.

Everyone who has been to Bonnaroo has a unique story to tell.  Bonnaroo Campfire Tales, presented by TWIX® Cookies & Crème, will see a variety of top artists and familiar faces gather around a virtual campfire to share their most amazing tales from the Farm.

Bonnaroo has partnered with BACARDÍ for Cheers to Live, a series showcasing the impact of the live arts from stages of historic theaters that ripple through the entire community and its culture. In each segment, a local bartender will be on hand to share a tutorial on mixing a drink, and Bonnaroovians will learn about a variety of non-profit venues in Knoxville, Chattanooga, Nashville, and Memphis, what their existence means to their community, and how they can show support.

Virtual ROO-ALITY and the Bonnaroo Works Fund are proud to support and raise awareness for the ACLU Foundation, which engages in a broad range of work to protect civil rights and liberties and utilizes donations to help fund litigation and public education efforts, and Headcount, a non-partisan organization that uses the power of music to register voters and promote participation in democracy, reaching young people and music fans where they already are – at concerts and online – to inform and empower. Donations collected during the virtual weekend for these and additional organizations will be made by the Bonnaroo Works Fund, whose core values are community, creativity, and positive influence. Thanks to your contributions, the Bonnaroo Works Fund supports nonprofits benefiting the arts, education, sustainability, and social impact.

Brand new, limited edition “Bonnaroo From Home” merchandise is available now, exclusively via the official Bonnaroo online store. The collection includes such items as a “Virtual ROO-ALITY 2020” poster, a “Robe Rage” satin robe, a “Farm Fresh” 8 oz. candle, a 1000-piece jigsaw puzzle, a tie-dye mask, and more. In addition, a special tee – provided by GILDAN – will exclusively support the Bonnaroo Works Fun’s mission of changing the world through social impact, human development, and community engagement. To view the full collection, please visit the official Bonnaroo online store HERE.

Bonnaroo’s Virtual ROO-ALITY is generously sponsored by BACARDí, Tito’s Handmade Vodka, Red Bull, Toyota and Twix.

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Press Contacts:

Ken Weinstein
weinstein@bighassle.com

Michael Eisele
michael@bighassle.com

Zack Kraimer
zack@bighassle.com