On the back of enormous success in Australia, New Zealand and China, Ones To Watch, Live Nation’s global online artist discovery platform, is launching in Hong Kong.
Ones To Watch Hong Kong is designed to showcases the incredible talent of emerging local musicians across the nation. The platform serves as a leading destination for musicians to connect with fans and kickstart their professional careers with the support of Live Nation’s global network.
First launched in the United States in 2017, Ones To Watch is dedicated to introducing new artists and their music to fans globally, and includes exclusive interviews, playlists, live performances, and other creative music content. It has played an important part in kick starting of careers for some major household names, including Halsey, Dua Lipa, LANY, and Yungblud.
Joanna Yuen, Managing Director of Live Nation Hong Kong, commented: “At Live Nation we are committed to supporting emerging local artists, bringing the best new talent to Hong Kong music fans. The Ones To Watch program plays an important role in Hong Kong by providing a platform that focuses on the professional development of homegrown acts, providing them with new audiences and launching them on to an international stage.”
Existing not only as an interactive digital platform, but also to create seamless music experiences that transition online to offline, Ones To Watch Hong Kong hosted its first live showcase event. The performance took place at the inaugural 852fes Awaken Festival, an entirely new experience combining music, culture, lifestyle, design and art. The three-day festival was held at the AsiaWorld-Expo on 12-14 August.
The collaboration stage featured emerging domestic acts, including Ng Lam Fung, CHANKA, Lowa, Cath Wong, Jamie, Michael C and Lil’ Ashes. The Ones To Watch Hong Kong program provided these emerging artists an opportunity to showcase their talent to local music lovers. The program will continue to work with up-an-coming local talent to encourage career growth and fan connection.
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