Ticketmaster today announced an entirely new way for event organizers to enhance their fans’ experiences through digital collectible NFTs. Event organizers who sell live events tickets on Ticketmaster now have the ability to issue NFTs before, during and after live events. To date, the offering is already seeing significant traction, with Ticketmaster minting more than 5 million NFTs for event organizers on the Flow blockchain.
This new digital feature provides fans with the unique opportunity to extend their live event experience through digital keepsakes – that can be shared online or activated to access unique loyalty rewards, VIP engagement opportunities and more – while giving event organizers an entirely new way to engage with fans attending their events.
Ticketmaster selected the Flow blockchain to mint these collectible NFTs. Flow is an open, decentralized platform, uniquely designed to deliver consumer-scale experiences like NFL ALL DAY, NBA Top Shot and UFC Strike. Flow is the blockchain of choice for leading sports organizations, leagues, entertainment companies and brands around the globe. According to Deloitte, minting an NFT on Flow’s eco-friendly blockchain takes less energy than a post on a social networking site.
“Event organizers who choose to offer fans an NFT with their ticket have a real opportunity to make this new technology relevant and relatable at scale,” said Brendan Lynch, Ticketmaster EVP of Enterprise & Revenue. “This is why we are partnering with Flow, because their blockchain is custom-built for fan engagement and frictionless consumer experiences.”
Ticketmaster’s tools aim to unlock unique integrations across the fan journey since every event organizer has different goals for issuing NFTs.
”Our partnership with Ticketmaster will enable millions of live event fans to immortalize, share and enhance their IRL experiences through digital collectibles,” said Mickey Maher, SVP Partnerships of Dapper Labs. “Ticketmaster has quickly become a leader in this space, so we’re excited to support their work in empowering event organizers to deliver even greater value to fans through the benefits of blockchain.”
Ticketmaster utilized Flow to distribute more than 70,000 one-of-one virtual commemorative ticket NFTs at Super Bowl LVI with each attendee’s unique seat location on the NFT itself. For the 2022 season, the NFL will offer NFTs minted on Flow to every attendee at more than 100 select games, including at least three home games from all 32 clubs.
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Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 500 million tickets per year across 30+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).
Flow is the blockchain designed to be the foundation of Web3 and the open metaverse, supporting consumer-scale decentralized applications, NFTs, DeFi, DAOs, and more. Flow was designed to create more efficient, secure, scalable and frictionless proof-of-stake blockchain experiences. The home of NBA Top Shot, NFL All Day and LaLiga, Flow’s ability to support consumer-scale decentralized applications has made it the blockchain of choice for leading sports organizations, leagues and brands around the globe. Flow is the greenest Web 3 network among leading platforms – minting an NFT on Flow takes less energy than a post on a social networking site according to Deloitte Canada. Flow uses just 0.18 GWh annually, based on 2021 usage. Flow also features best-in-class security from protocol to application.