Chateau Ste. Michelle, Washington’s founding winery and host to one of the Pacific Northwest’s most beloved summer concert series, has partnered with the world’s leading live entertainment company Live Nation to become its first-ever national wine category sponsor. The partnership makes Chateau Ste. Michelle the official wine sponsor at many of Live Nation’s venues and three music festivals across the country, and will also bring on-site activations, collaborations, sweepstakes, and more.
Through Live Nation’s live music platform, Chateau Ste. Michelle will reach millions of fans annually as the official wine sponsor at a number of amphitheaters, clubs and theaters across nearly 40 cities nationwide. Fans at popular music festivals including Two Step Inn in Texas, The Governors Ball in New York and III Points in Miami, Florida can enjoy Chateau Ste. Michelle’s wines in an on-site lounge inspired by its iconic French-style Chateau. According to Live Nation research, 83% of fans are open to sampling a new beverage while attending a live music event, and 1 in 2 fans agree that doing so can make the experience even more memorable.
“Since our first concert in 1984, Chateau Ste. Michelle has welcomed people from all walks of life to our Woodinville winery for memorable summer nights celebrating a shared love of music and wine,” explains Guillermo Sanchez, Senior Vice President of Marketing for Chateau Ste. Michelle. “Music is in our DNA. We believe music, like wine, has the power to unite, create connections and shared experiences. Through our partnership with Live Nation, we are excited to share our passion for wine and music with a new generation of fans across the country.”
“For fans, an exceptional live music experience goes beyond great music and includes a wide range of high-quality food and beverage options,” said Russell Wallach, Live Nation’s Global President of Media and Sponsorship. “Unsurprisingly, people passionate about live music often share a love for wine. So, we’re thrilled to offer fans the opportunity to pair Chateau Ste. Michelle’s award-winning wines with their favorite artists at our events.”
The partnership will also help ignite peoples’ passion for music and wine through unique touchpoints like the dedicated website at ste-michelle.com/live featuring an interactive quiz that pairs fans’ favorite concert vibe with Chateau Ste. Michelle wines, custom merchandise and more. In addition, a national sweepstakes will award seven grand prize winners the ultimate VIP flyaway concert experience to a Live Nation show of their choice across the country, as well as point-of-sale promotions at thousands of retail outlets nationwide.
Live Nation will also expand its current booking of Chateau Ste. Michelle’s Summer Concert Series, a beloved rite of summer in the Pacific Northwest. Chateau Ste. Michelle hosts up to 4,300 attendees per show at its picturesque outdoor amphitheater at its historic 118-acre winery, just 35 minutes outside Seattle. The Chateau Ste. Michelle Summer Concert Series runs from late May through September and features up to 40 concerts across pop, rock, jazz, blues and country. Artists including John Legend, Stevie Wonder, Bob Dylan, Santana, One Republic, Goo Goo Dolls, Counting Crows, and Fitz and the Tantrums, to name a few, have performed for locals and visitors of the Pacific Northwest. The winery will announce its highly anticipated 2023 Summer Concert Series lineup in the Spring. Visit ste.michelle.com for updates.
“We are honored that enjoying a concert at Chateau Ste. Michelle has become such a quintessential part of the Pacific Northwest summer experience,” adds Sanchez. “We’re thrilled to be partnering with the world’s leader in live entertainment to take our concert series to the next level and deliver elevated experiences for music fans in our community.”
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Chateau Ste. Michelle and Live Nation VIDEO