Live Nation Canada, the world’s leading live entertainment company, today announced an exclusive partnership with Great Canadian Entertainment, Canada’s leader in gaming and hospitality, to bring some of the biggest names in music and comedy to venues across Canada including the highly anticipated 5,000-person The Theatre at Great Canadian Casino Resort Toronto which will open at the brand new $1B Great Canadian Casino Resort Toronto later this year. With this new partnership, Live Nation Canada becomes the exclusive booking agent, and the two companies will jointly promote the programming.
This strategic alliance is one of the first of its kind in Canada and will elevate the entertainment experience at Great Canadian Entertainment’s live venues from coast to coast, including the brand new The Arena at Pickering Casino Resort, River Rock Casino Resort, Hard Rock Casino Vancouver, Molson Canadian Centre at Casino New Brunswick and The Schooner Showroom at Casino Nova Scotia.
“We are thrilled to be partnering with Live Nation Canada, the premier live entertainment promoter in the world,” said Gavin Whiteley, Chief Marketing Officer, Great Canadian Entertainment. “This partnership will bring some of the biggest and most exciting artists to our exceptional venues, providing guests with unforgettable experiences they will cherish for years to come.”
This partnership marks a major milestone and reinforces Great Canadian Entertainment’s commitment to delivering world-class entertainment experiences to guests at all its casino and resort destinations. Live Nation’s global presence, vast industry network and robust artist relationships will allow Great Canadian Entertainment to offer a wide range of events and the best live experiences across the country.
Great Canadian Rewards members in Ontario can take advantage of exclusive offers, including the lowest available rates, free or discounted stays, and other valuable benefits at across the company’s 12 properties in Ontario, including exclusive pre-sale access to live events.
To learn more about Great Canadian Rewards please visit: www.greatcanadian.com/greatcanadianrewards.