Founded by Anthony Kiedis and Shane Powers, JOLENE debuts online, in select LA & NYC retailers, and across Live Nation festivals and venues nationwide.
[LOS ANGELES, CA] – May 12, 2025 – JOLENE, a bold, new ready-to-drink (RTD) coffee brand, is now available online with nationwide shipping, at select retailers in LA & NYC, and at live music venues and festivals in partnership with Live Nation.
JOLENE was born from a 20+ year weekly coffee ritual between Red Hot Chili Peppers frontman Anthony Kiedis and his longtime friend Shane Powers, who share the philosophy that everything happens over coffee.
Kiedis and Powers teamed up with h.wood Group Founder John Terzian, a trusted nightlife visionary, who connected them with leading entertainment partners to bring their vision to life—Michael Rapino, CEO of Live Nation, the global leader in live music, and James Morrisey, founder of Global Brand Equities, a leading producer, owner and operator of consumer brands in the spirits industry. Together, they created JOLENE—a coffee with a pulse, built to move with the rhythm of live entertainment and meet the ambition of those living life to the fullest.
Launching with two flavors—Black (a bold cold brew) and White (a smooth oat milk latte)—JOLENE will be available DTC in their online shop, retailers in LA & NYC, and at 40 Live Nation amphitheaters across 23 states, including iconic venues like the Gorge Amphitheater, Northwell at Jones Beach Theater and Allianz Amphitheater at Riverfront.
At select venues, JOLENE will be poured into four premium cocktails. At major festivals, the brand will power high-energy fan activations designed to fuel the weekend, from first set to final encore.
“Shane shouted at me down the sidewalk ‘Let’s do something!’” says Kiedis. “I shouted back ‘how ‘bout coffee’? He said ‘done’. And so began the adventure of putting a high-quality spin on a can of coffee. Now it’s time to put on some aprons and serve the world some delicious coffee. Simple and fun.”
“I’ve been extremely lucky to have had a lot of life experiences,” co-founder Shane Powers says. “The adventure of visualizing JOLENE with Anthony from inception, to the execution with John and James, to the realization with Michael leaves me with a ton of gratitude. Like everything important in my life, this new experience will be shared with people over great coffee.”
A sincere dedication to quality and connection is reflected throughout JOLENE’s debut in the live music scene – meeting fans at every stop with the promise of a product that can keep up.
Live Nation, Global Brand Equities and John Terzian have also made equity investments in JOLENE, underscoring their belief in the brand’s potential to elevate the concert experience.
“Fans want options that fit the pace and energy of live music,” says Russell Wallach, Global President of Live Nation, Media & Sponsorship. “Cold brew has come up again and again, and JOLENE delivers — it’s high quality, easy to enjoy, and adds something new to the fan experience. It’s one more way we’re evolving to meet what fans are asking for.”
“I have been in the business of people for the past two decades and one of the few things that everyone has in common is coffee. Whether it’s celebrating, commiserating, or just catching up, coffee is the common denominator,” says investor John Terzian of h.wood Group. “When Anthony and Shane came to me about JOLENE, it was an instant mutual vision. Over five years ago we set out to create the best quality canned coffee for everyone and did not waver until we achieved that goal.”
To perfect the blend and taste, James Morrissey, Founder and CEO of Global Brand Equities, led the liquid development process, turning the best possible coffee, made with the highest quality ingredients, into a shelf-stable can.
“Creating a coffee of the highest quality taste and ingredient mix was a priority from the outset,” says Global Brand Equities’ James Morrissey. “We spent a lot of time with Anthony, Shane and John tasting many rounds until we landed on the perfect blend with JOLENE. Any successful brand must start with a great product that can resonate with consumers, and JOLENE delivers.”
The team’s commitment to authenticity shines through in the coffee itself. JOLENE proudly sources its coffee beans directly from an all-female co-op in Peru, ensuring that the women farmers who cultivate these exceptional beans receive direct compensation and the resources needed to uplift their communities.
For more information on JOLENE visit here, and follow on Instagram and TikTok.
###
About JOLENE
JOLENE is a ready-to-drink coffee brand that celebrates the intersection of coffee, live music, and authentic connection. Founded on friendship and fueled by a “no BS” ethos, JOLENE delivers bold flavors and ethically sourced coffee. Through its partnership with Live Nation, JOLENE aims to energize live music experiences across the country.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
About Global Brand Equities
Global Brand Equities (GBE) is the leading producer, owner, and operator of disruptive consumer brands in the spirits industry. Founded by international entrepreneur James Morrissey, the GBE portfolio consists of investments in brands that live in high-growth categories. Responsible for some of the industry’s most successful product launches globally, the company continues to innovate and evolve beyond the average industry standard, resulting in the creation of some of the best-known brand names of our generation. Creating long-term growth of brand equity is a priority for all of the GBE businesses, and its foundations are deep rooted in the beverage, manufacturing, and entertainment sectors, ensuring longevity and the ability to scale at a global level. Always focused on delivering products at the highest level of quality, the portfolio continues to receive exceptional accolades from leading experts. The company’s portfolio includes Gran Coramino Tequila, which GBE created with the world’s highest-grossing comedian, actor and entrepreneur, Kevin Hart, and 11th-generation tequila maker Juan Domingo Beckmann’s Proximo Spirits.