Nicole Portwood

As Chief Brand Officer of Live Nation Entertainment, Nicole Portwood further enhances the Live Nation brand by exploring new opportunities that develop deeper relations with both artists and fans worldwide. Nicole joined Live Nation in 2021 from PepsiCo where she served as the Vice President of Marketing for Mountain Dew and the flavored soft drink portfolio. Prior to PepsiCo, she was the Vice President and Chief Marketing Officer at Tito’s Handmade Vodka for nine years, building the marketing capabilities along with the brand. Nicole graduated from Southern Methodist University with a focus on theatre and philosophy.