Live Nation Electronic Asia is thrilled to bring Rolling Loud, the world’s biggest hip-hop festival, to Hong Kong for the very first time. Set to be the city’s first-ever two-day outdoor hip-hop festival, Rolling Loud Hong Kong is taking over the Art Park at West Kowloon on October 19-20, 2019 (Saturday and Sunday).

Founded in Miami in 2015, Rolling Loud quickly grew to become the biggest hip-hop festival brand in the world. The festival has seen modern hip-hop royalty such as J. Cole, Future, Lil Wayne, A$AP Rocky, Travis Scott, Young Thug, Post Malone, Migos, Cardi B, Kendrick Lamar, Kodak Black, Lil Uzi Vert, 21 Savage, Lil Yachty, Lil B in previous years.

In 2019, top-notch Chinese hip-hop artists were invited to participate in Rolling Loud Miami for the first time, signaling the rise of Asian hip-hop influence. The line-up included Bridge, K Eleven and JO$H, members of the leading Chongqing rap/hip-hop music label GO$H, and the acclaimed “Hip-hop Poet” Jony J.

“Fans of hip-hop in Asia can now rejoice as we are thrilled to be bringing Rolling Loud to Hong Kong! Get ready for two days of good times and even better music.” – Rolling Loud Team.

Jim Wong, Managing Director of Live Nation Electronic Asia, said, “Hip-hop has extended itself across the world and become a worldwide mainstream commodity, a cultural phenomenon that has taken over local youth culture everywhere, particularly in Asia, and Asians are one of the major crowds leading the hip-hop culture in the world. We are now ready to bring Rolling Loud to my beloved city, Hong Kong and take the Asia hip-hop music scene to the next level.”

Rolling Loud Hong Kong 2019

Dates and TimeOctober 19, 2019 (Saturday), 2pm – 10:30pm October 20, 2019 (Sunday), 2pm – 10:30pm  
Venue Art Park, West Kowloon, Hong Kong  
PromoterLive Nation Electronic (Asia) Limited 
Enquiry[email protected] 

The full line-up and ticket details will be announced soon. Follow us for more information:

Rolling Loud Hong Kong Facebook/ Instagram: @rollingloud.hk

Website: www.rollingloud.com/hongkong

About Rolling Loud
Rolling Loud is the largest hip-hop festival in the world. Co-founded by Tariq Cherif and Matt Zingler who were named Billboard Hip Hop Power Players two years in a row, the two had been producing rap shows in South Florida for five years before launching Rolling Loud in 2015 as a one-day festival for 6,000 attendees. In 2017, the Miami-based festival grew into a three-day event that drew 60,000 attendees from all over the world and expanded to the Bay Area and Los Angeles. In January 2019, Rolling Loud launched a sold-out Sydney, Australia festival, which sold 20,000 tickets in 38 minutes. Playing host to the genre’s biggest artists including Cardi B, Travis Scott, Post Malone, Gucci Mane, Lil Wayne, Migos, and many more, Rolling Loud is proud to be the biggest live brand in hip-hop.

Facebook: @RollingLoudFest
Instagram: @rollingloud
Website: www.rollingloud.com

About Live Nation Electronic Asia 
Live Nation Electronic Asia is the new business unit that specializes in promoting electronic dance music events in Asia. This new venture will harness Live Nation’s expertise in all aspects of event production and promotion to meet the region’s rising demand for electronic dance music.

Facebook/ Instagram: @livenationelectronicasia
Website: www.livenationelectronic.asia

For media enquiries, please contact:
Live Nation Electronic Asia
Jane Ng | [email protected]

HIGHLY ANTICIPATED RETURN WITH SELECT RUN OF STADIUM SHOWS

WATCH TRAILER HERE

Tour Kicks Off in New Zealand on 8th November with Australian Dates Starting 12th November; Tickets On Sale Starting 11th June

Plus 2 Shows Confirmed for Tokyo on  4th and 5th December To Be Followed by a Concert in Seoul on 8th December

Tour Will Also Visit Singapore With Local Details To Follow

First Time Ever – All Stadium Floor Tickets in New Zealand & Australia will be Paperless

“Electrifying” – Daily Telegraph, 5/5 stars

“In scale, ambition or impact… U2 are bulletproof” – The Independent

Still masters of stadium rock” – Mail On Sunday

“The stuff of encores… Had Twickenham had a roof, it would surely have been blown off…”

– London Evening Standard, 5/5 stars

“They are a live act simply without peer… [U2] kicked the crowd into a whole other gear of euphoria” – Rolling Stone

“A generationally important band… empathy, hope and, ultimately, exaltation”

– The New York Times

Live Nation is excited to confirm  that U2 will bring their acclaimed Joshua Tree Tour to New Zealand, Australia, Japan, Singapore and South Korea later this year.

The band broke the news directly to fans this morning via Twitter. See https://twitter.com/U2

Following the highly successful 2017 tour in celebration of the band’s seminal album, The Joshua Tree Tour 2019 will see the band make a much anticipated return to New Zealand and Australia for the first time since the record-shattering U2 360° Tour in 2010, as well as the first Tokyo shows since the Vertigo Tour in 2006. The Joshua Tree Tour 2019 will also bring U2 to Singapore and Seoulfor the first time ever – with what promises to be very special concerts from “the biggest band in the world” (The Guardian). 

Special guest Noel Gallagher’s High Flying Birds is confirmed as support for  the dates in New Zealand and Australia with Noel saying, We, NGHFB, are beside ourselves. The Joshua Tree 2017 Tour was some of the most fun we ever had. It will be both an honour and a pleasure to share the stage with our friends and comrades once again. It’s gonna be a ripper!!!!!”.

Bono said “It’s only taken me 30 years to learn how to sing these songs and it’s great to be able to say that I’ve finally caught up with the band. Our audience has given the Joshua Tree a whole new life on this tour. Doing these shows has been very special for us, a lot of emotion… From the despair of how relevant some of the dark songs still are, to the joy, pure fun of the staging… it’s quite a ride. And now we get to do it all over again. Auckland, Brisbane, Melbourne, Adelaide, Perth, Sydney, Tokyo, Singapore, Seoul… We’re coming for you”.

 “We really, REALLY wanted to bring The Joshua Tree to New Zealand, Australia and Asia” added The Edge. “We promised we would and finally, now we can say that we will see you in November… It’s going to feel like a homecoming and we are very excited”. 

The Joshua Tree Tour 2019 kicks off in Auckland on 8th November and will visit Brisbane, Adelaide, Melbourne, Sydney and Perth,before moving on to Singapore, Tokyo and Seoul. Tickets for the NZ/AU shows go on sale on Tuesday 11th June  2019 (times vary per city). U2.com subscribers will have first opportunity to purchase tickets starting Tuesday 4th June through Thursday 6th June with a 4 ticket limit (see www.U2.com for details).

In a first for any artist performing in New Zealand and Australia, and to ensure fans have the best access, stadium floor tickets for all the band’s NZ/AU shows will be paperless with delivery via mobile devices 72 hours prior to the applicable show.There will be an 8 ticket limit for general public sales.

In Japan reservations for U2.com subscribers will begin on Tuesday 4th June. Pre-orders via PIA and ePLUS begin Friday 14th June, and general sale for both performances will begin Saturday 20th July.  There will be a 4 ticket limit for subscribers and an 8 ticket limit for public sales.

In Seoul, the ticketing presale for U2.com subscribers will begin on Monday 10th June with tickets on general sale Wednesday 12th June. There will be a 4 ticket limit for subscribers and an 8 ticket limit for public sales.

Date and venue information for the Singapore show soon to be announced.

NEW ZEALAND / AUSTRALIA / JAPAN / SOUTH KOREA 2019 TOUR DATES:           

 8 November               Auckland, NZ              Mt. Smart Stadium                             

12 November              Brisbane, AU              Suncorp Stadium                   

15 November              Melbourne, AU            Marvel Stadium                      

19 November              Adelaide, AU               Adelaide Oval                        

22 November              Sydney, AU                 Sydney Cricket Ground         

27 November              Perth, AU                    Optus Stadium                       

04 December              Tokyo, JP                    Saitama Super Arena

05 December              Tokyo, JP                    Saitama Super Arena

08 December              Seoul, KR                   Gocheok Sky Dome

For complete tour and ticket information, visit: www.u2.com

U2: The Joshua Tree Tour is produced by Live Nation Global Touring.

Press materials available at: www.u2.com/rmpphoto

U2 Tour publicity:

RMP  

Brídín Murphy Mitchell / Régine Moylett

[email protected]

+44 20 8749 7999

For Universal Music Group, contact:

Thom Wrafter

[email protected]

NOTES TO EDITORS:

YouTube Tour Trailer Embed Code:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/-M3pQb9HhX4” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenationentertainment.com

About The Joshua Tree Tour:

The Joshua Tree Tour isa celebration of the original album and tour of the same name undertaken by U2 in 1987 and features the complete album played in sequence along with a selection of highlights from U2’s extensive catalogue of songs. The innovative staging includes a specially commissioned series of haunting and evocative films from Dutch photographer, film-maker  and longtime collaborator Anton Corbijn – whose iconic photography accompanied the original recording  – in brilliant 8k resolution on a 200 x 45 foot cinematic screen, the largest high-res LED screen ever used in a touring show.

The Joshua Tree Tour 2017, produced by Live Nation Global Touring, opened to rave reviews in Vancouver, Canada in May 2017 – the first of 20 sold out stadium dates across North America. The sold out Eureopean run kicked off in London’s Twickenham Stadium on 8th July and saw the Dublin band return home to play to 78,000 fans in Croke Park, almost 30 years to the day after they played the legendary Dublin venue on the original Joshua Tree tour. The band hit the road again that September, taking in dates in Mexico City, Buenos Aires, Santiago de Chile and São Paulo, as well as a historic first ever visit by U2 to Bogotá, Colombia for an unforgettable show at the city’s Estadio El Campin. Having played to over 2.7 million fans in just 51 shows across North and South America, the UK and Europe, and Mexico in 6 months, The Joshua Tree Tour 2017was the most successful tour of the year.

About The Joshua Tree album:

Released to universal acclaim on 9th March 1987 and featuring hit singles “With Or Without You”,“I Still Haven’t Found What I’m Looking For” and “Where The Streets Have No Name”, The Joshua Tree went to #1 in the U.K, Ireland and around the world, selling in excess of 25 million albums, and catapulting Bono, The Edge, Adam Clayton and Larry Mullen Jr “… from heroes to superstars” (Rolling Stone).

Time Magazine put U2 on its cover in April 1987, proclaiming them “Rock’s Hottest Ticket” in a defining year for the band that saw their arena dates roll into stadium shows to accommodate escalating demand – setting them on course to become one of the greatest live acts in the world today.  The 12 months that followed saw the band create now-iconic moments: the traffic-stopping Grammy Award-winning music video on the roof of a Los Angeles liquor store, winning a BRIT Award and two Grammys – including Album of the Year – their first of 22 received to date, distinguishing U2 as the most awarded rock band in Grammy history; as well as a triumphant return home for four unforgettable shows in Belfast, Dublin and Cork in the summer of 1987.

U2’s fifth studio album The Joshua Tree was produced by Brian Eno and Daniel Lanois, and featured iconic artwork which cemented the career of photographer and director Anton Corbijn. Recording took place in Dublin at Windmill Lane Studios and Danesmoate, the house which subsequently became bassist Adam Clayton’s home.

“The title befits a record that concerns itself with resilience in the face of utter social and political desolation…The Joshua Tree is an appropriate response to these times, and a picture bleaker than any U2 has ever painted: a vision of blasted hopes, pointless violence and anguish… Music of great sadness but also of unutterable compassion, acceptance and calm.” – Rolling Stone, 1987

***

Today, Live Nation Entertainment, the world’s leading live entertainment company, signals its ongoing commitment to China with the appointment of Song Ke as Chairman of Live Nation China. Based in Beijing, Song Ke will guide Live Nation’s overall business in China, with a focus on domestic artist touring, artist management and venues. Live Nation’s international concerts business in China will continue to be lead by managing director Edward Liu, based in Shanghai.

With over 20 years of experience, Song Ke is considered one of China’s most influential music industry executives, having most recently served as Chairman of Alibaba Music. He founded Rye Music, one of China’s biggest labels, during one of the country’s most important periods of development in the late 1990’s.  Song Ke also spent time as head of Warner Music Group (China) and then founded Taihe Rye Music in 2004 where he worked with some of the biggest names in C-pop. Song Ke is the current chairman of the China Music Industry Committee (CMIC).

Alan Ridgeway, Chairman, Live Nation Asia Pacific commented: “We have made great in-roads into China over the last few years by building up our international touring volumes, especially at the club and theatre level, and introducing both EDC and Creamfields festivals to multiple cities across China.  Song Ke’s vast experience in the Chinese music industry will now help propel our business forward into the domestic artist touring business and other growth areas.”

“China is a rapidly growing live entertainment market, and Live Nation with its expertise and international know-how is already contributing to the country’s live music ecosystem,” Song Ke said. “I look forward to helping Live Nation strengthen its core business and expand into new areas and opportunities.”

Recent shows brought to China by Live Nation include Troye Sivan, Bruno Mars, Charlie Puth, OneRepublic, Tom Odell, Chris Botti, and Kodaline and upcoming shows include Kacey Musgraves, Jason Mraz and LANY, with others to be announced.  

About Live Nation Entertainment 
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com

Media Contact
Nora Wong
[email protected]

Global Pop Sensation Confirms Dates For 8 Stadiums Across The World

Group Continues To Extend Their Unprecedented Worldwide Stadium Tour

Following a record-breaking 2018, BTS is further cementing their position as the biggest pop act on the planet as they announce their BTS WORLD TOURLOVE YOURSELF: SPEAK YOURSELF’, with a line-up of eight stadiums spanning North America, South America, Europe and Asia.

The tour comes fresh on the heels of their first-ever stadium show in New York at Citi Field Stadium last October, which sold-out in minutes. BTS WORLD TOUR ‘LOVE YOURSELF: SPEAK YOURSELF’kicks off its monumental stadium run on May 4 at the Rose Bowl Stadium in Los Angeles/CA before traveling through Soldier Field in Chicago/IL, MetLife Stadium in E. Rutherford/NJ, Allianz Parque in Sao Paulo/Brazil, Wembley Stadium powered by EE in London/UK, and Stade de France in Paris/France. It is also scheduled to hit Yanmar Stadium Nagai in Osaka/Japan and Shizuoka Stadium Ecopa in Shizuoka/Japan the following July.

Ticket information, including seating chartsand prices, will be released soon. Find the ticket on-sale dates for North America, South America and Europe below:

  • North America (Los Angeles/CA, Chicago/IL, E. Rutherford/NJ) – Tickets go on sale to the general public starting March 1, 2019 at 10 am local time HERE.
  • Europe
    • London/UK – Tickets go on sale to the general public starting March 1, 2019 at 8:30 am local time HERE.
    • Paris/France – Tickets go on sale to the general public starting March 1, 2019 at 9 am local time HERE.
  • Sao Paulo/Brazil – Tickets go on sale to the general public starting March 11, 2019 at 10 am local time HERE.

The global boyband recently made history as the first Korean act to present at the GRAMMY Awards. In 2018, BTS scored two #1 albums on the Billboard200, embarked on a sold out world tour, landed the cover of TIME, and had the highest-grossing cinema event with Burn the Stage: the Movie.While millions across the world celebrate BTS as a culture, the band continues to break ground, connecting with the people through their music.   

BTS WORLD TOUR ‘LOVE YOURSELF: SPEAK YOURSELF’ DATES

DATECITYVENUETICKET OPEN
May 4, 2019Los Angeles, CARose Bowl StadiumMarch 1, 2019
May 11, 2019Chicago, ILSoldier FieldMarch 1, 2019
May 18, 2019E. Rutherford, NJMetLife StadiumMarch 1, 2019
May 25, 2019Sao Paulo, BrazilAllianz ParqueMarch 11, 2019
June 1, 2019London, UKWembley Stadium connected by EEMarch 1, 2019
June 7, 2019Paris, FranceStade de FranceMarch 1, 2019
July 6-7, 2019Osaka, JapanYanmar Stadium NagaiTBA
July 13-14, 2019Shizuoka, JapanShizuoka Stadium EcopaTBA

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene”, is a South Korean boyband that is capturing the hearts of millions of fans globally. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. BTS has gained recognition from their authentic, self-produced music. From their top-notch performances to the way they interact with their fans, BTS has become a global phenomenon since they debuted in June 2013. They have mobilized millions of fans across the world (named ARMY), topped prominent music charts, sold out worldwide tours and have been recognized with prestigious awards like the Billboard Music Awards.

About Big Hit Entertainment

Founded in February 2005 in South Korea by CEO and Producer Bang Si-Hyuk, Big Hit Entertainment’s core business focuses on music production, artist management and publishing. Big Hit’s business ventures incorporate and develop a range of content produced from top-notch artists’ IP, including global boyband BTS. With its mission of ‘Music & Artist for Healing’, Big Hit strives to impart a positive influence through content while providing comfort and inspiration to music fans worldwide.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

Media Inquiries

Kristen Foster [email protected]

PMK*BNC

Emily Bender [email protected]

LIVE NATION U.S.

Monique Sowinski [email protected]

LIVE NATION U.S.

SINGAPORE, Jan. 28, 2019 /PRNewswire/ — Live Nation Entertainment, the world’s leading live entertainment company, today announced that it has acquired a controlling interest in ONE Production, one of the leading concert promoters in Singapore. The majority of ONE Production shows feature artists from countries across Asia, which complement the North American and European artists Live Nation Singapore has already been bringing to the region. 

Asia continues to be a market of growth and opportunity for Live Nation, and the company has seen Singapore steadily raise its profile as a destination for tours spanning Western Pop and R&B genres as well as Korean Pop, Chinese Pop and more. In 2018 ONE Production promoted stadium and arena shows with the likes of Mayday, Eason Chan, Got7, Twice, Super Junior, EXO, and One OK Rock.  2018 was also the most successful year to date for Live Nation’s existing business in Singapore, as they toured artists including Bruno Mars, Imagine Dragons, The Weeknd, Mariah Carey and Dua Lipa.

“By joining forces with ONE Production, we are creating the leading international concert promotion business in Singapore,” said Alan Ridgeway, Chairman, Live Nation Asia Pacific.  “We look forward to amplifying performance opportunities for artists and diversifying concert offerings for fans by welcoming the local expertise of the ONE Production team.”

“Over the last few years, ONE Production has enjoyed tremendous success working with Taiwanese, Korean, Chinese, and Japanese artists,” said Ngiam Kwang Hwa, Managing Director, ONE Production. “We already know the Live Nation team very well and are excited by all the opportunities this new venture generates for our team and our artists.”  

During the first quarter of 2019, Live Nation Singapore and ONE Production already have confirmed shows with Maroon 5, BTS, BlackPink, and many more. For tickets and more information, visit: www.livenation.asia

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

About ONE Production
ONE Production is a division of Rock Records Singapore Pte Ltd, an artist management, label and entertainment business registered in Singapore.

Contacts

Kaitlyn Henrich, [email protected]

 

Uncasville, CT (October 10, 2018)


Mohegan Gaming & Entertainment

(MGE) and Live Nation Entertainment, the world’s leading live entertainment
company, today announced a multi-year partnership to acquire talent for
Project Inspire – MGE’s premier integrated entertainment resort currently
in development in South Korea.

Projected to open in 2021, Mohegan Gaming & Entertainment’s
multi-phase, five-billion-dollar development of Project Inspire is already
living up to its name. On-track to become a first-of-its-kind integrated
entertainment resort destination, features include a remarkable three-tower
luxury hotel, premier shopping, gaming and entertainment amenities
including a 15,000-seat indoor arena and outdoor performance space.

“Mohegan Gaming & Entertainment and Live Nation have been long-time
partners in creating one of the most successful arena venues in the world
for its size, the Mohegan Sun Arena in Uncasville, Connecticut,” said Mario
Kontomerkos, Chief Executive Officer, Mohegan Gaming & Entertainment.
“Now, we are partnering again to do the same, only this time it will be at
the Inspire Super Arena at the Incheon International Airport, right in the
heart of the burgeoning Northern Asia entertainment market. The move
further solidifies MGE’s position as the premier global gaming and
entertainment resort developer and operator.”

Mohegan Gaming & Entertainment’s partnership with Live Nation
Entertainment will ensure that Project Inspire venues attract the very best
in global talent and create the region’s most exciting entertainment
experience.

Also commenting on the partnership, Tom Cantone, Senior Vice President,
Sports and Entertainment, Mohegan Gaming & Entertainment said, “This is
an exciting time for our industry in Northern Asia; our exclusive
partnership with Live Nation Asia will further expand Mohegan Gaming &
Entertainment into the global entertainment market. In partnership with
Live Nation, our Inspire property is guaranteed to be the number one
destination for guests and fans to embrace our incredible shows and
must-see concerts.”

“We have been thrilled by the success of what Live Nation and Mohegan
Gaming & Entertainment have built together through the Mohegan Sun
Arena in Uncasville and are excited to continue this partnership through
Project Inspire,” said Alan Ridgeway, Live Nation’s President,
International and Emerging Markets. “Touring throughout Northern Asia has
grown significantly over the last few years, and the addition of the
Inspire Super Arena can only continue to enhance that growth,” concluded
Ridgeway.

MGE’s flagship property, Mohegan Sun, has partnered with Live Nation since
2001 to secure talent for the 10,000-seat Mohegan Sun Arena. During that
time, Live Nation has delivered over 1,100 performances that have
contributed to Mohegan Sun Arena’s ranking amongst top venues in the world
with major US tours, sellouts and national awards.

For more information on Project Inspire, visit www.mohegangaming.com

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live
entertainment company comprised of global market leaders: Ticketmaster,
Live Nation Concerts, and Live Nation Sponsorship. For additional
information, visit

www.livenationentertainment.com
.

About Mohegan Gaming & Entertainment

Mohegan Gaming & Entertainment (MGE) is a commercial gaming company
headquartered in Uncasville, Connecticut at the home of its flagship
property, Mohegan Sun. MGE is owner, developer, and/or manager of
integrated resorts throughout the United States, including Connecticut, New
Jersey, Washington, Pennsylvania, and Northern Asia. MGE are owners and
operators of Connecticut Sun, a professional basketball team in the WNBA
and New England Black Wolves, a professional lacrosse team in the National
Lacrosse League. For more information on MGE and our properties, visit www.mohegangaming.com.

###

 

HONG KONG, CHINA (September 13, 2018) – Live Nation Electronic Asia today announced a multi-year partnership making Budweiser the official brand and exclusive presenting sponsor of this year’s Creamfields signature events and Cream Tour in Mainland China, Hong Kong, and Taiwan.

Since the first Super Club event in 1992, Creamfields has become one of the world’s biggest dance music festivals. Building on the success of the sold-out inaugural shows in Hong Kong and Taipei in December 2017, Creamfields announced plans to return to China in 2018. The 2018 global expansion plan includes a stacked schedule of events that will travel to even more cities in Asia, while creating a new chapter in the region’s dance music history.

In recent years, Budweiser has amped up their support of electronic music, inspiring customers to “unleash your true self” through the genre. Budweiser has sponsored an extensive number of dance music festivals, earning themselves a vast number of dedicated followers in Asia. As one of the biggest names in the electronic festival world, Creamfields has undoubtedly solidified its presence in China and will help Budweiser grow their presence even more.

Together, Creamfields and Budweiser will focus on building entirely new content for dedicated electronic music fans throughout Asia. The two brands are committed to sharing their passion for music and entertainment, and aim to bring thousands of visitors and festivals goers some of the best musical talent and live experiences available. Budweiser is creating immersive and interactive experiences to encourage attendees to authentically express themselves while at Creamfields. These activations will be featured throughout the festival grounds, with special Budweiser Pavilions at each event serving as a main hub for activities.

“As one of the world’s premier entertainment and sports marketers, Budwesier is constantly looking for opportunities to create new connections with fans around the globe. EDM fans have proven to be some of the most engaging fans on the planet, and together with Creamfields we plan to tap into this rapidly growing music market in Asia like never before,” said Joseph Lee, Marketing VP, Budweiser Brand APAC North. “Through sports, music, and most importantly, friendships – beer is part of some of life’s greatest moments and Budweiser’s passion will energize fans as they celebrate their favourite DJs. Millions enjoy Budweiser every day, and we’re honoured to help fans create life-long memories as they enjoy our beer while listening to live music.”

Jim Wong, Managing Director, Live Nation Electronic Asia, said, “We are delighted to welcome Budweiser as a key Creamfields partner across our Greater China events. This is a premium partnership bringing together two premier brands who strive for authenticity and are truly dedicated to the genre of EDM – but most importantly to its artists and fans.”

Scott Barton, Managing Director, Cream Group added, “It is an exciting time for electronic music in Greater China, especially as the market for EDM events has grown significantly over the years. As we continue to expand and grow our festival brand, naturally, we want Budweiser to grow with us throughout this collaboration. Partnering with one of the world’s premier drink brands will help us guarantee even more unique and exciting experiences for our fans as they explore our events.”

 

Budweiser-sponsored Creamfields Signature Events include:

Guangzhou, China – 6 to 7 April, 2018

Taipei, Taiwan – 15 to 16 September, 2018

Xiamen, China – 22 September, 2018

Shanghai, China –  TBC

Hong Kong, China – 15 to 16 December, 2018

Budweiser-sponsored Cream Tour Events include:

Changsha, China – 1 May, 2018

Hangzhou, China – TBC

Nanning, China – TBC

With other potential events to be confirmed in other China markets.

 

About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

 

About Creamfields

Creamfields is the world’s leading dance music festival series, as well as the biggest in the UK featuring DJ performances and live acts. Since its inception in 1998, Creamfields has scooped many awards along the way, including Best Dance Event several years running in the UK Festival Awards, winning the prestigious Music Week Award for Festival of The Year and last year scooping the award for “Best Major Festival” in the UK Festival Awards beating off the likes of Glastonbury, Reading and Isle Of White Festival, a first for an electronic music festival. It has been held in numerous countries all around the world, including Europe, South America, Middle East and Oceania. Since its inception, Creamfields has attracted over 3 million fans around the world with its flagship UK event selling out every year.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com

Media Contact

Nora Wong

[email protected]