Michael Rapino, Chief Executive Officer of Live Nation commented, “Our team in San Francisco has taken some important first steps in addressing the environmental issues that face the live music business. The lessons we learn in San Francisco will undoubtedly guide our global environmental strategy moving forward.”
Live Nation San Francisco, in consultation with California Environmental Associates, has implemented several new initiatives which it expects to positively impact the environment in the following ways:
-- Reduce greenhouse gas emissions: Live Nation SF intends to (i) provide upgraded parking for hybrid vehicles and cars with four or more passengers in special lots at both Shoreline Amphitheatre and Sleep Train Pavilion to encourage fans to reduce their own carbon emissions and (ii) purchase carbon offset credits to compensate for 100% of greenhouse gas emissions from concert fans', employees' and artists' travel to and from Live Nation SF events. -- Conserve energy and water: Live Nation SF will seek to reduce its power consumption by 10% by installing energy-saving lighting, and to reduce water use by up to five million gallons per year by installing an Evapo lawn care system, upgrading kitchen equipment and making other improvements identified in energy audits of Live Nation SF facilities. -- Reduce waste: Live Nation SF expects to increase the percentage of overall waste which is recycled by 20% by installing more recycling bins at venues and offices. Live Nation SF has also begun a multi-year composting initiative to turn discarded food and other "green" waste into valuable fertilizer. -- Reduce environmental impact: Live Nation SF intends to use eco-friendly cleaning products and paper products made from 95% recyclables. -- Increase audience and artist awareness: Live Nation SF expects to inform its over one million annual fans about how they can make a difference through Live Nation Eco-Alerts via e-mail and at its venues. Live Nation SF is currently working with programs such as Greenmuseum.org, Clean Fuel Caravan and Friends of the Urban Forest to set up tables at its events where they can distribute literature and educate the public.
Lee Smith, Chairman of Live Nation SF, commented, “This company has supported numerous worthy causes over the years, and we are now involving ourselves in a generational fight against climate change. Energy efficiency, renewable energy, greenhouse gas offsets, recycling and local, organic food are key parts of a solution, but nothing’s more important than being more conscious of how we conduct our daily lives. Live Nation San Francisco is addressing how we do business by embarking on a long journey towards sustainability. In so doing, we hope to convince artists, audiences and fellow promoters to join us on this path.”
Adam Gardner, Guster guitarist/vocalist and co-founder of Reverb, an environmental non-profit organization that advises Live Nation and artists on green touring and facilitates fan outreach, said, “It’s exciting and encouraging to see such a thoughtful and concerted effort from Live Nation San Francisco to lessen the impact of its venues on climate change.”
A first step …
The changes listed above are the first steps to a greener Live Nation San Francisco. A complete outline of the Live Nation San Francisco greening strategy is posted online at http://www.livenation.com/sfgreen. Live Nation has posted a feedback form on the website where fans can submit their own ideas for a “greener” Live Nation.
About Live Nation
Live Nation is the world’s largest live music company. Our mission is to inspire passion for live music around the world. We are the largest promoter of live concerts in the world, the second-largest entertainment venue management company and have a rapidly growing online presence. We create superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay. Globally, we own, operate, have booking rights for and/or have an equity interest in more than 160 venues, including House of Blues(R) and Fillmore(R) music venues and prestigious locations such as Nikon at Jones Beach in New York and London’s Wembley Arena. Our websites collectively are the second most popular entertainment/event websites in the United States, according to Nielsen//NetRatings. In addition, we also produce, promote or host theatrical, specialized motor sports and other live entertainment events. In 2006, we connected nearly 60 million fans with their favorite performers at approximately 26,000 events in 18 countries around the world. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.”
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SOURCE: Live Nation San Francisco