NFL Ticket Exchange Reveals Surging Demand for Super Bowl XLV Tickets

NEW YORK and LOS ANGELES, Feb. 2, 2011 /PRNewswire/ — Are you ready for some football?  Well, the National Football League (NFL) and Ticketmaster, a Live Nation Entertainment, Inc. company, sure are!

Together, they offer the NFL Ticket Exchange – the official ticket resale marketplace of the NFL. Fans have the ability to buy and sell tickets for the highly anticipated Super Bowl XLV (Green Bay Packers vs. Pittsburgh Steelers | Sunday, February 6, 2011 | Cowboys Stadium, North Texas) through a convenient and secure, league-approved marketplace. NFL Ticket Exchange is the only ticket resale marketplace with the ability to authenticate Super Bowl XLV tickets, ensuring that any ticket purchased on the NFL Ticket Exchange is real.

During Super Bowl week, walk-up retail locations for the NFL Ticket Exchange will be open in Victory Park (3030 Olive Street, Dallas) and at the NFL Experience at the Dallas Convention Center. On game day, the NFL Ticket Exchange will operate from an authorized location at Cowboys Stadium, enabling fans to pick up their Super Bowl XLV tickets up until kickoff. Fans can also access the NFL Ticket Exchange online at or by calling (888) 635-5944.

The latest analysis from Ticketmaster reveals increasing demand for this year’s game with an uptick in regional and international interest. Here’s the breakdown of ticket availability, ticket price range, average and highest ticket price sold thus far, and percentage of tickets sold by location.

  • More than 1,860 Super Bowl XLV tickets are currently available on the NFL Ticket Exchange
  • Ticket Prices range from $2,907 – $23,730
    • Low $2,907 – Section 43, Upper Level, End Zone
    • High $23,730 – Section C135, Lower Level, Mid Field
  • Average Ticket Price (sold) – $4,118.87
  • Highest Ticket Price (sold) – $15,946.34
  • % of Super Bowl XLV tickets sold by location:

                        1. Texas


                        2. Pennsylvania


                        3. Wisconsin


                        4. California


                        5. Florida


                        6. Georgia


                        7. Illinois


                        8. New York


Fans have purchased Super Bowl XLV tickets on the NFL Ticket Exchange from as far away as Amsterdam, Tokyo, Sao Paulo, Newfoundland, and Dublin.

And here’s some data from last year’s Super Bowl XLIV (New Orleans Saints vs. Indianapolis Colts | February 7, 2010 | Sun Life Stadium, South Florida):

  • Ticket Prices (sold) ranged from $1,200 – $11,943
  • Average Ticket Price (sold) – $ 3,208
  • Highest Ticket Price (sold) – $11,942.58
  • % of Super Bowl XLIV tickets sold by location (all processed orders through 02/01/2010):

                               1. Louisiana


                               2. Florida


                               3. Indiana


                               4. Texas


                               5. New York


                               6. Mississippi


                               7. California


                               8. Georgia


                               9. Tennessee


                             10. Illinois


(All data current as of February 2, 2011)

About the NFL Ticket Exchange by Ticketmaster

The National Football League (NFL) and Ticketmaster, a Live Nation Entertainment, Inc. (NYSE: LYV) company, have worked together to create the NFL Ticket Exchange by Ticketmaster, the first and only resale marketplace that provides NFL fans looking to buy or sell NFL tickets a safe, convenient, and League-approved resale platform. Through this groundbreaking endeavor, the NFL and Ticketmaster are able to deliver fans exclusive access to barcode-authenticated NFL game tickets when purchased from the NFL Ticket Exchange. Additionally, for the majority of regular season and playoff tickets purchased via the NFL Ticket Exchange by Ticketmaster, fans have instant access to their tickets via Ticketmaster’s TicketFast delivery, which provides fans access to print their tickets within hours of each sale, alleviating the need for time-consuming and expensive mail delivery options. The NFL Ticket Exchange by Ticketmaster is accessible from and