TicketsNow Named Official Resale Ticketing Partner for Allstate Sugar Bowl and 2012 Allstate BCS National Championship Game

NEW ORLEANS and ROLLING MEADOWS, Ill., Nov. 7, 2011 /PRNewswire/ — TicketsNow, Ticketmaster’s resale marketplace, has been named the Official Resale Ticketing Partner for the Allstate Sugar Bowl and the 2012 Allstate BCS National Championship Game. Under the terms of the partnership, fans seeking to buy and sell tickets to the 2012 Allstate Sugar Bowl and 2012 Allstate BCS National Championship Game will be directed to dedicated marketplaces powered by Ticketmaster and TicketsNow’s secure technology.


Offering the ultimate convenience, The Official Ticket Exchange of the Allstate Sugar Bowl ( provides fans a trusted online destination where tickets can be exchanged in a safe environment. The Official Ticket Exchange of the Allstate Sugar Bowl features Ticketmaster’s TicketFast Delivery, where tickets fans purchase from sellers are validated by Ticketmaster for authenticity and then reissued with new barcodes for the buyer, guaranteeing the validity of the ticket.

“Tickets to the Sugar Bowl and BCS National Championship Game are among the most sought after in all of college football,” said Mike Newquist, Business Development Director for TicketsNow. “TicketsNow is honored to be named the Official Ticket Resale Marketplace for these two important events, and we look forward to serving college football fans with the very best service and most secure ticketing technology available.”

“It is extremely important to us that our fans have the ability to buy and sell tickets in the most reliable environment possible,” said Paul Hoolahan, CEO of the Allstate Sugar Bowl. “Ticketmaster and TicketsNow provide the industry’s most secure resale marketplace so that our fans can enjoy greater access to tickets – and complete peace of mind knowing their tickets have been electronically validated and reissued.”

The 2012 Allstate Sugar Bowl will be held January 3, 2012, at the Mercedes-Benz Superdome in New Orleans; the 2012 Allstate BCS National Championship Game will be held January 9, 2012, also at the Mercedes-Benz Superdome.

About the Allstate Sugar Bowl
The Allstate Sugar Bowl has established itself as one of the premier bowl games in the country, having hosted 22 national champions, 81 Hall of Fame players, 44 Hall of Fame coaches and 15 Heisman Trophy winners in its 77-year history. The Allstate Sugar Bowl will host the 78th Allstate Sugar Bowl Football Classic on January 3, 2012 and the Allstate BCS National Championship Game on January 9, 2012. In addition to football, the Allstate Sugar Bowl is involved with various community initiatives through hosting and sponsorships of sporting events, awards and clinics. The organization supports and honors over 13,000 student-athletes each year. For more information, visit

About TicketsNow
TicketsNow is your connection to all of the fun and excitement of live entertainment events. A leading online resale marketplace for music, theater, and sports tickets, TicketsNow provides fans secure and convenient access to tickets that are often hard to get through other distribution channels. TicketsNow is the only resale marketplace that validates its tickets and fulfills them through Ticketmaster’s TicketFast™ delivery. A Live Nation Entertainment company, TicketsNow powers a number of partner marketplaces, including the official Ticket Exchanges for US Open Tennis, World Wrestling Entertainment, and several college bowls and universities. For more information, visit, and @TicketsNow.