Where’s the Party? Smirnoff Celebrates With Madonna at the World’s Most Incredible Dance Party

NEW YORK, Nov. 1, 2011 /PRNewswire/ — Smirnoff and Live Nation Entertainment today announced that Madonna, the world’s number one female artist, and Smirnoff, the world’s number one vodka will be celebrating  the best nightlife experiences around the globe including discovering the best dancer to join Madonna’s dance crew at Roseland Ballroom on Saturday, November 12, 2011.  This incredible dance party is part of the Smirnoff Nighlife Exchange Project, an unparalleled cultural exchange where an anticipated 10 million people will get to discover, share and swap the most  original nightlife experience in 50 countries. 

The global dance celebration will feature dance performances from each of the eleven finalists who were selected from the hundreds of dancers from around the globe from countries including Belgium, Japan, Great Britain, the US  and The Netherlands all of whom  submitted videos and auditioned to join Madonna’s dance crew.  With Shay Normann as the artistic director and choreographer for the event, the eleven finalists have also been working with Madonna’s long-time choreographers Rich + Tone, in hopes of winning the top prize. Madonna has hand picked DJ and Producer Martin Solveig to headline the event.  Solveig has been collaborating with Madonna in the studio for her upcoming album.  Hardy “Indigo” Muanza and Vikter Duplaix will also be spinning custom mixes.

Madonna has never strayed far from her dance roots in New York City.  “Even with my crazy schedule, any chance I get to be on  a dance floor in New York with fabulous music and incredible dancers is still my idea of a perfect evening. I can’t wait for November 12th,” commented the Material Girl.  Madonna equals dance.  She has earned a record 40 No. 1 hits on Billboard’s Dance/Club Play Songs chart (out of a whopping 57 entries).  Her most recent chart topper was “Celebration,” in 2009.

The Smirnoff Nightlife Exchange event with Madonna in New York is one of 18 countries swapping their most original nightlife experiences on the night of November 12. In turn for New York‘s global celebration of the most original nightlife around the world. Amsterdam will host an event on the same night celebrating the very best of New York‘s own nightlife.

To find out how you can ‘Be There’, go to facebook.com/smirnoff.

The Smirnoff Nightlife Exchange Project, including the exclusive dance competition with Madonna, was the first component of a multi-faceted agreement between Madonna and her partner Live Nation and Diageo, the parent company of the Smirnoff Co. More details to be released in the coming months. For updates on Madonna, please visit www.facebook.com/madonna. For updates on The Smirnoff Nightlife Exchange Project please visit www.facebook.com/smirnoff.

The 50 countries that participated in the Smirnoff Nightlife Exchange Project include: Argentina, Australia, Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany, Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam.

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About Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories.  These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.  Diageo is a global company, trading in more than 180 countries around the world.  The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).  For more information about Diageo, its people, brands, and performance, visit us at Diageo.com.  Visit www.drinkaware.com and Diageo’s own global resource www.DRINKiQ.com for information and guidance on responsible drinking.  In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust.  Celebrating life, every day, everywhere.

About Live Nation Entertainment

Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

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