LOS ANGELES, Dec. 17, 2013 /PRNewswire/ — Live Nation and Motorola, a Google company, today launched a multi-platform marketing and sponsorship program to engage EDM fans across multiple live event, social media and mobile platforms. Building on the hugely successful initial installations at Insomniac’s Beyond Wonderland Festival at the Shoreline Amphitheatre and HARD: Day Of The Dead Festival in Los Angeles, the expanded program will be rolled out to all Live Nation Entertainment U.S. EDM festivals.
With the huge growth of EDM in popular music, Motorola sought out Live Nation to develop a program to creatively engage millennials who are flocking to its sold-out festivals to experience world-class productions featuring top DJs. As Live Nation’s exclusive U.S. EDM handset category partner, Motorola will entertain and engage fans through a 6-story tall LED tower and the first ever, Moto X Kandi Shop, much like the Motomaker interactive online design studio where customers can design their own phone, the Moto X Kandi Shop allows fans to design their own Kandi bracelets on site. The influential EDM website, The BPM, referred to the Moto X Kandi Shop as “…probably the most genius corporate sponsorship concept of all time.”
“Live Nation has the largest portfolio of EDM festivals in the U.S. and we have endless opportunities to connect fans and brands in meaningful and lasting ways,” said Russell Wallach, president of media and sponsorship, Live Nation Entertainment. “Our work with Motorola has resulted in the most comprehensive, integrated and engaging branding effort in the EDM space.”
“Moto X and our music accessories are all about expressing yourself, a belief that we feel really aligns and resonates with EDM fans. Partnering with Live Nation gave us the opportunity to connect with these fans in a whole new way that is both meaningful and memorable,” said Barry Smyth, director marketing communications, Motorola.
Designed for you, by you, Moto X knows you don’t miss a beat and that your phone shouldn’t either. It’s the ideal phone for music festivals because Moto X’s camera is ready to capture the moments that you never want to forget—with a simple two quick twists of your wrist the camera is ready to shoot. Not to mention that you can design your phone to match your favorite EDM festival attire! And every Moto X sold in the U.S.A. is assembled right here in the U.S.A.
“The Live Nation/Motorola collaboration has resulted in a creative, innovative, engaging installation that enhances the overall fan experience at EDM events,” said Insomniac Founder & CEO, Pasquale Rotella.
To view the video, please visit: http://www.youtube.com/watch?v=sGw280bi5dY
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit
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About Motorola Mobility
Motorola’s mission is to connect millions of people to the world’s information with mobile devices that don’t compromise on quality, Photo – http://photos.prnewswire.com/prnh/20131217/LA34371style or experiences. For more information visit motorola.com/mobility.
Jacqueline Peterson, [email protected], 310.360.3051