Live Nation’s Sacramento Valley Outdoor Music Venue Gets A New Name: Toyota Amphitheatre








SAN FRANCISCO, March 2, 2015 /PRNewswire/ — Live Nation and Northern California Toyota Dealer’s Advertising Association today announced a multi-year agreement to name their Sacramento-area outdoor music venue, located in Wheatland, California, Toyota Amphitheatre


“As the number one selling auto brand in Northern California, Toyota considers themselves part of the area’s DNA,” said
Briana Nelson
, assistant general manager, Toyota’s San Francisco Regional Office. “The prominence of the venue combined with the excitement it creates around the top tier talent helps our Toyota dealers bring that to life through this incredibly visible sponsorship.”

In connection with the venue, Toyota’s name will be on the face of all tickets and the new venue name and logo will appear on all promotional materials, signage elements, and display space on Live Nation and Ticketmaster sites. Toyota will also enjoy promotional opportunities, including social media mentions, digital advertisements, ride and drive events, and more.

“We couldn’t be happier to enter into this marketing relationship with the Northern California Toyota Dealers at our premier live entertainment venue in the Sacramento Valley,” said
Marc Abend
, senior vice president of venue sales, Live Nation. “Their 15 area dealerships, industry leading product line up, and cooperative marketing opportunities make this sponsorship alliance a great fit, enabling them to reach, engage and connect with live music fans at our venue.”

In 2014, the venue, formerly known as Sleep Train Amphitheatre, hosted approximately 210,000 guests at 18 shows and showcased top artists such as
Luke Bryan
Miranda Lambert
, Linkin Park, Kings of Leon and Journey.

Toyota Amphitheatre, just 40 miles north of Sacramento, attracts crowds from the greater Sacramento and San Joaquin Valley, along with Reno and Lake Tahoe areas. With a capacity of 18,500, high-tech sound systems, video screens and lighting, the venue draws live entertainment to the region.

About Toyota:

Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we have built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Toyota operates 1,800 North American dealerships (1,500 in the U.S. alone which sold more than 2.37 million cars and trucks in 2014) – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  For more information about Toyota, visit

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit

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SOURCE Live Nation Entertainment

Live Nation Contact: Chris Martinez, [email protected], (415) 281-9265, Investor Contact: Maili Bergman, [email protected], 310.867.7000