LOS ANGELES, May 14, 2015 /PRNewswire/ — Live Nation and Uber today announced a marketing partnership which will provide concert and festival goers an easy way to get to and from certain Live Nation events when riding with Uber.

Uber services will be offered for 20 festivals throughout the year, 62 select Live Nation amphitheaters, clubs and theaters across the U.S. Festivals including the Electric Daisy Carnival, Faster Horses, Music Midtown, HARD Summer Music Festival, and more will be a part of this great program. [Full list is below].

“Fans want the journey to and from a concert to be as smooth as possible,” said
Russell Wallach
, President of Live Nation Media & Sponsorships. “Uber offers a convenient alternative to driving for riders to any event, and we are thrilled about the experience this brings for all of our fans.”

This unique marketing partnership lets fans focus more on the music experience by having easy transportation methods and designated drop-off and pick-up locations, where available, and reduces the frustration associated with traffic and other driving concerns — just fun, friends and music. 

Building off of the existing integration of Uber’s API on Live Nation’s mobile application, announced earlier this year, this marketing partnership also simplifies the process of getting a ride to a venue with the inclusion of the automatic address feature, allowing concertgoers a quick, simple way to request an Uber when they want to head to a show with the destination already pre-loaded into the Uber app.  

“We’re excited to create this marketing partnership with Live Nation to provide a hassle-free experience for concertgoers,” said
Amy Friedlander Hoffman
, Head of Business Development, West Coast for Uber. “Fans just want to enjoy the show, and the new Uber ride program means they can get in and out with a touch of a button.” 

As part of this exciting opportunity, new users to Uber will get one free ride up to $20 off when getting to or from certain Live Nation events by entering the code LIVENATION. Each participating venue and festival will supply a unique promotional code that can be applied by new users and redeemed for a free ride. Certain restrictions apply. *

The first events of the marketing partnership start with the Sasquatch! music festival on May 22-25 and Electric Daisy Carnival New York on May 23-24.

More information can be found on the Uber blog at http://blog.uber.com/livenation.

*Each Uber promotional code is valid for new users on a one-time basis for up to $20 off a first ride in the U.S. only, expires Dec. 31, 2016.

About UBER
Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 300 cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

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SOURCE Live Nation Entertainment