Our company Live Nation Australia, has entered a strategic, multi-year partnership with the telecommunications company, Telstra.

Highlights of this new collaboration include Telstra customers now having access to enticing Live Nation benefits, through the ‘Telstra Thanks’ loyalty program. These benefits include access to first to market, 48-hour priority exclusive ticket pre-sales, ‘Money Can’t Buy’ experiences, VIP packages, exclusive content and band merchandise, all aimed at improving the fan experience.

mixitup Australia, the Sydney-based entertainment partnerships agency that is also a Live Nation Australasia joint-venture company, brokered the partnership.

Additional Live Nation Australia brand partners include: National Australia Bank, Qantas, Europcar, NSW Health, Spark (NZ), American Express and Hilton Hotels and Resorts.