Live Nation Canada Hires Peter Diemer As Vp, Strategic Development

VANCOUVER, BC (September 7, 2016) – Live Nation Canada, a Live Nation Entertainment, Inc. (NYSE:LYV) company, has announced today that Peter Diemer has joined the organization as Vice President, Strategic Development. In this newly created role Diemer will be based out of Vancouver and will help lead the team and focus on building new partnerships and developing creative business opportunities across Canada.

“We are very excited to have Peter join us,” commented Paul Haagenson, President Live Nation Canada. “His vast experience and proven leadership in music and technology, combined with his enthusiastic drive to create new enterprise will be a welcome addition to our team.”

As an entertainment, media, & technology executive with global experience and perspective, Diemer most recently co-Founded Majik Bus Entertainment, a project that has led to a partnership with the Canadian Broadcasting Corporation to develop music related content from one of the world’s largest untapped television and radio archives.  Peter is also on the Advisory Board for LoungeBuddy, the award winning Global Travel App, for airport lounge access, which was recently referred to in Conde Nast Traveler as the “Must Have App For Airport Delays”.

Diemer brings to Live Nation Canada a long-term and excellent track record in promoting, developing, and growing world-class brands. He co-founded Hip Digital Media, a pioneer and ground breaker in on-line media distribution. Hip Digital created highly engaging online marketing programs through the utilization of premium digital content. Through their unique licenses and proprietary content management system, they were able to offer digital content rewards to various Fortune 500 brands, and operate music based loyalty programs for companies like Aeroplan, SCENE and Nectar in the U.K.  Peter was the Vice President of Marketing and Sales for Yangaroo, and their patented DMDS platform and method is a market leader for digital music business to business delivery. In the past, Diemer has also held senior level executive positions for Capitol-EMI, MCA/Universal Records, where he was instrumental in managing all artist and media relations, radio and television promotional efforts, and governmental affairs.

“There are so many remarkable opportunities here in Canada and this company is filled with passionate and talented people that love what they do on a daily basis. Live Nation is a respected global organization and I’m looking forward to making a difference and a meaningful contribution in many different ways,” stated Diemer.

About Live Nation Entertainment:

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit

Live Nation – Canada

For more information please contact:

Sandra Merz – 604-683-4233

[email protected]