PGA TOUR to Integrate Ticketmaster Presence
Directly Within the TOUR’s App to Simplify Ticket Management
LOS ANGELES, CA, (August 23, 2017) – Ticketmaster, the global market leader in ticketing, today announced an exclusive, multi-year agreement with the PGA TOUR to extend its relationship as the TOUR’s ticketing provider. The relationship includes an integration of Ticketmaster Presence into the PGA TOUR app to simplify ticket management at tournaments and further personalize the fan experience.
PGA TOUR fans can now have a seamless experience purchasing tickets through the PGA TOUR app, by visiting Ticketmaster.com or using the Ticketmaster mobile app to purchase verified tickets to PGA TOUR events. Fans can select the mobile ticket delivery option to have tickets delivered directly to their mobile device and managed through the PGA TOUR app.
“We are thrilled to expand our relationship with Ticketmaster to improve the overall experience for PGA TOUR tournaments and our passionate fans,” said Peter Kent, SVP Tournament Revenue for the PGA TOUR. “The use of Ticketmaster’s consumer-facing technology in our newly updated PGA TOUR app is going to make the tournament experience that much greater for our fans. While other distribution methods will still be available, we are excited about the ease of ticket management the PGA TOUR app now provides to fans attending our events.”
PGA TOUR events around the globe have seen record-setting attendance numbers, with tournaments like the Waste Management Phoenix Open and THE PLAYERS Championship boasting some of the biggest turn-outs in recent years.
“Ticketmaster and the PGA TOUR have been working together for many years now, and the partnership has been successful in delivering a great ticketing experience for millions of fans,” Jared Smith, president of Ticketmaster North America, said. “We’re excited to bring new products like Presence to our innovative partners at the PGA TOUR who are engaging with fans in incredible new ways.”
As the world’s premier membership organization for touring professional golfers, the PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, Mackenzie Tour-PGA TOUR Canada, PGA TOUR Latinoamérica and PGA TOUR China.
Tournaments will now have the ability to opt-in to the TOUR’s partnership with Ticketmaster as a way to streamline and provide a consistent ticketing experience for all TOUR fans. Tournaments like the AT&T Byron Nelson, Travelers Championship and Wyndham Championship have already utilized the new agreement to power their ticket sales through Ticketmaster and leverage this new mobile integration.
Ticketmaster is the global market leader in live event ticketing, digital marketing, and mobile fan engagement tools that drive over 480 million ticket transactions per year. Through exclusive partnerships with thousands of venues, artists, sports leagues, and arts and theater tours, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide. Ticketmaster is a division of Live Nation Entertainment, the world’s leading live entertainment company.
About PGA TOUR
The PGA TOUR is the leading global platform in professional golf, showcasing the highest expression of excellence, both on and off the course. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, grow and protect the game of golf and provide financial opportunities for TOUR players.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR China. Its members represent the world’s best players, hailing from 24 countries (89 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1.1 billion households in 227 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2016, tournaments across all Tours generated a record of more than $166 million for local and national charitable organizations, bringing the all-time total to $2.46 billion.
The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla.
Ashley Dos Santos, Director, Communications