Newly Created Role Will Look to Expand Brand Marketing Opportunities for Maverick’s Roster
BEVERLY HILLS, CA (February 5, 2018) – Live Nation Entertainment and Maverick today announced that Alisann Blood has joined the Company as Senior Vice President, Brand Partnerships. In this newly created role, she will lead the Company’s brand marketing efforts and develop strategic relationships for the Maverick family. She will report to Maverick’s President Greg Thompson, who made the announcement today.
“I’m excited for the opportunity to collaborate with Alisann again,” said Thompson. “She is an innovative executive with a true passion and proven ability to successfully create sensational, new experiences for brands, artists, and their fans.”
Added Blood, “I’ve long admired the team at Maverick and the artists they represent for their progressive vision, constant innovation and ability to shape culture. I want to thank Greg Thompson and Guy Oseary for the opportunity to join this incredible company and can’t wait to contribute to Maverick’s continued success.”
Blood brings more than a decade of experience in the brand partnerships space to Maverick. Most recently at Crush Music, she spearheaded opportunities with top global brands and the Company’s roster of talent. Prior to Crush, she served as Vice President of Brand Partnerships & Sync at Capitol Music Group and has held various integrated marketing roles at Steve Madden, ID-PR, Island Def Jam Music Group and Elektra Entertainment. Blood graduated from the SI Newhouse School of Communications with a degree in Television/Radio/Film.
Maverick is a key entity of Live Nation Entertainment’s Artist Nation group. Maverick’s current roster of artists includes U2, G-Eazy, Florida Georgia Line, Madonna, Paul McCartney, Britney Spears, Nicki Minaj, Miley Cyrus, Lil Wayne, Jason Aldean, Jill Scott, The Roots, Fifth Harmony, Rascal Flatts, and more.
About Live Nation Entertainment Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.