LOS ANGELES, Feb. 7, 2018 /PRNewswire/ — Ticketmaster (NYSE: LYV), the global market leader in ticketing, today announced an extension of its ticketing partnership with the National Basketball Association (NBA).
Ticketmaster will deliver leaguewide enhanced digital ticketing capabilities that improve the fan experience and create a more personalized in-venue experience. Such capabilities are already being utilized by several NBA teams. Ticketmaster will also continue to power NBATickets.com, the Official Resale Marketplace for the NBA, WNBA, and NBA G League, which lets fans easily and safely transfer and sell verified tickets.
The NBA will continue to leverage expanded marketing services including leaguewide fan analytics designed to strengthen digital marketing efforts and reach fans on both a local and national level.
“We are pleased to extend our partnership with Ticketmaster, helping us continue to deliver the most fan-friendly ticketing experience possible and provide our fans with a trusted, convenient place to buy and sell tickets,” said Amy Brooks, NBA President, Team Marketing & Business Operations and Chief Innovation Officer.
“More than anything else, basketball fans care about what happens on the court, and this extended partnership provides them a ticketing experience that is easy and convenient, allowing them to focus on the game itself,” said Greg Economou, Chief Commercial Officer and Head of Sports for Ticketmaster, North America. “We’re proud to continue providing the best software platform to power the NBA’s ticketing marketplace, while also providing clubs with insights and technology that allows them to better serve their fans – which is the core of our shared mission.”
Twenty-four NBA teams currently use Ticketmaster as their secondary ticketing provider.
Ticketmaster is the global market leader in live event ticketing that drives over 480 million ticket transactions per year. Through exclusive partnerships with thousands of venues, artists, sports leagues, and arts and theater tours, Ticketmaster delivers unparalleled access to the most iconic live events to millions of fans worldwide.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League, set to launch in May 2018. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 125,000 stores in 100 countries on six continents. NBA rosters at the start of the 2017-18 season featured 108 international players from a record 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.4 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.