Nissan Intelligent Mobility technologies and new production vehicle to debut at 2019 Tortuga Music Festival in Fort Lauderdale, Fla.
Nissan promotes vehicle technologies through clever integrations within the music festival space
Nissan turns to the 2019 Rock the Ocean’s Tortuga Music Festival, part of Live Nation’s premier family of country music festivals, to reveal its latest production vehicle.
Nissan promises a special vehicle debut during a live performance before thousands of festival attendees on Friday, April 12, the first evening of the three-day festival.
“Nissan is constantly looking for new ways to directly connect with customers. The Tortuga Music Festival gives us a stunning reveal spot for a new 2020 Nissan vehicle with thousands of music fans to help share the moment,” said Claudia Marquez, vice president, sales and vehicle operations, Nissan North America “This important new production model is going to turn heads, both on the beach and on social media.”
Additionally, Nissan is constructing a special “Village” oasis where concert attendees can access WiFi, lockers for storage and a VIP style lounge space that is free and open to all.
“We’re so excited to partner with Nissan for this year’s Tortuga Music Festival,” said Brian O’Connell, President of Country Touring at Live Nation. “Their goal is to bring something unique to fans onsite and help provide an enjoyable experience for everyone, which is something we strive for.”
Along with three days of live music, the festival also focuses on increasing public awareness about the issues impacting the world’s oceans and on supporting scientific research, education, and ocean conservation initiatives. A portion of the proceeds are donated to the Rock the Ocean Foundation.
This year’s festival features some of the biggest names in country, rock and beach music and is from Friday, April 12 through Sunday, April 14.
To find out more about the complete lineup of 2019 Nissan cars, truck and SUVs, please visit NissanNews.com.
|About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITI vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com. For more information about our products, services and commitment to sustainable mobility, visitnissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
About Rock The Ocean’s Tortuga Festival
Held on the white sands of Fort Lauderdale Beach Park in a beautiful oceanside setting, Rock The Ocean’s Tortuga Music Festival is a three-day, multi-stage music festival featuring some of the biggest names in country, rock and roots music. Rock The Ocean’s Tortuga Music Festival brings like-minded fans together for an unforgettable beach weekend experience that pairs music with meaning to raise awareness for marine conservation. Rock The Ocean’s Tortuga Festival works hand in hand with the Rock The Ocean Foundation to increase public awareness about the issues impacting the world’s oceans and to support scientific research, education, and ocean conservation initiatives.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
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Senior Manager Product Lifestyle & Lifecycle Communications
Manager, Product Lifestyle & Lifecycle Communications