Today Live Nation announced Fabiana Kulick has joined the Concerts team as their new Head of Latin Marketing.Fabi will lead marketing for Live Nation’s ever-expanding portfolio of Latin tours, as part of Live Nation Concerts’ Talent & Touring team and Marketing team.
With nearly two decades of experience in Latin music marketing, Fabi brings incredible expertise to the team that will help Latin artists touring with Live Nation connect with even more fans. In her new role, Fabi will be responsible for developing dynamic strategies for each artist, including national marketing efforts across mainstream and Latin media, with a focus on traditional and non-traditional marketing as well as media partnerships, integrated marketing strategies, and more.
“As we continue to see the incredible rise of Latin music and touring to the forefront of mainstream culture, it is more important than ever that our Latin team continues to grow with and reflect the music and artists we are putting out on the road,” said Omar Al-joulani, Head of Talent & Touring for Live Nation Concerts. “Fabi brings nearly two decades of knowledge and experience working in the Latin space and we couldn’t ask for a stronger leader to head up our marketing efforts as we continue to ramp up the return of live music.”
With over 18 years of experience working in the Latin music industry, Fabi has worked across marketing, artist management & development, digital marketing, digital account management, public relations, and live productions. In 2008, she founded her own entertainment label where, aside from managing artists, she also worked on production and marketing of live shows for artists such as Juan Luis Guerra, Calle 13, Robi Draco Rosa, Tego Calderon, Zion & Lennox, Earth Wind & Fire, Steel Pulse, David Guetta, Flux Pavillion, Nicky Romero, Deadmau5, among others. She most recently worked as Senior Label Manager and Director of International Repertoire at Warner Music Latina where she was responsible for the planning and execution of successful marketing strategies in the US Latin market and the LATAM region.
Live Nation Concerts’ Marketing team handles marketing for hundreds of tours and thousands of shows each year across North America, including some of the biggest tours in the music industry from Beyoncé, Lady Gaga, Drake, U2, Jay-Z, Post Malone, Billie Eilish, BTS, Pink, Guns N’ Roses, and many more.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
Live Nation Concerts Media Contact:
Monique Sowinski, email@example.com