Bleachers to headline the venue’s inaugural show with sold-out performance
Live Nation Canada today announced that Toronto’s newest venue, History, will officially open its doors on November 7, 2021, after restrictions around general admission capacity were lifted last week. A collaboration between Live Nation Canada and Global Icon Drake, the live entertainment venue will be home to hundreds of premier concerts and events each year.
Located at 1663 Queen Street East in Toronto’s Beaches neighbourhood, the 2,500-capacity world-class venue is quickly establishing itself as a must-play destination for local and international acts touring Canada. With a state-of-the-art audiovisual system and an incredibly intimate feel, guests will enjoy up-close entertainment with their favourite artists that is unrivalled in Toronto. The site will also add a significant contribution to the east end’s vibrant culture and community, delivering a wide array of eclectic music and arts programming, with plans to host 200 events annually.
“We are thrilled to bring History to life in Toronto with live entertainment that we know will elevate the city’s concert-going experience,” said Riley O’Connor, Chairman, Live Nation Canada. “We can’t wait for both fans and artists alike to experience our newest destination music venue.”
History’s lineup of upcoming concerts and events is available now at Ticketmaster.ca
History Concert Lineup
Sunday, November 7 – Bleachers
Friday, November 12 – Deadbeats with Zeds Dead and Guests
Saturday, November 13 – Deadbeats with Zeds Dead and Guests
Tuesday, November 16 – Jack Harlow Crème de la Crème Tour with Babyface Ray and Mavi
Thursday, November 18 – Teyana Taylor: The Last Rose Petal…Farewell Tour
Wednesday, November 24 – CHVRCHES
Saturday, December 4 – Big Wreck & Monster Truck
Wednesday, December 8 – INDIE88’s 8th Birthday Party with Glorious Sons & JJ Wilde
Thursday, December 9 – July Talk: Live At Last
Friday, December 10 – July Talk: Live At Last
Sunday, December 12 – Silverstein: 20 Year Anniversary Tour
Friday, December 17 – USS – Final Freakquency Tour
Saturday, December 18 – USS – Final Freakquency Tour
Wednesday, December 22 – BADBADNOTGOOD Talk Memory Tour
Tuesday, December 28 – Duke Dumont
Wednesday, December 29 – Kaytranada – Autumn ’21 Tour
Thursday, December 30 – Kaytranada – Autumn ’21 Tour
Thursday, January 20 – WizKid: Made In Lagos Tour
Friday, January 21 – WizKid: Made In Lagos Tour
Tickets available HERE.
History combines the lasting elements of the past with the brightest visions of the future to bring top-tier acts that set a new standard for the live experience in the city. The building includes a convertible general admission area and reserved seating configurations for all types of functions – from concerts, live entertainment, and galas to community programs and events. With a multi-level layout and modern amenities, History is also the perfect venue for corporate events, private functions, receptions and more.
VIP Experiences are also available with a selection of floor and box suites. A premium side-stage reservation could begin at the doors with a private entrance to the exclusive space, equipped with a personal bar and private washrooms just steps away from the stage.
Committed to supporting arts and culture, History will launch a community arts program aimed at supporting local youth’s artistic aspirations through both exposure and financial support. Art students in the area will have the opportunity to submit a portfolio that showcases their style and skill to be considered for a commissioned opportunity to create band artwork for an upcoming show. Multiple recipients will be chosen annually and awarded with a generous bursary in addition to having their creations promoted at the venue, online and in-print.
Live Nation Canada is the country’s leading live entertainment producer and promoter, offering the best of Canadian and International talent at stadiums, arenas, theatres, and club venues across the country. Live Nation continues to be a true leader in the live industry in Canada helping to elevate homegrown artists to the world stage.
History has partnered with The Food Dudes to bring guests an extraordinary and modern culinary experience. General admission fans can grab the brand’s staple Blondies Pizza, while a curated premium food menu of shareables is available for those in the Box and Mezzanine space.
The venue has also partnered with Nobis, a brand entrenched in community and the cross section between fashion and culture. Truly embracing the shared values of celebrating a performance driven lifestyle, Nobis customers will receive free access to the Nobis Coat Checks found onsite on both the main level as well as the Mezzanine.
ABOUT LIVE NATION ENTERTAINMENT
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.
In 2020, Drake and Live Nation invested in NTWRK, a digital marketplace that offers exclusive products to Gen Z and young millennials. The platform is designed to capture the excitement of shopping for special items and offer a personalized experience tailored to their age group. Through product launches, exclusive collaborations and original content, NTWRK is creating an immersive shopping experience.
Benefits Of The Partnership Between Live Nation & Drake
This partnership has proven to be beneficial for both Drake and Live Nation, as it has allowed them to reach new audiences and gain more exposure as well as capitalize on being able to offer exclusive products. Through strategic partnerships and leveraging of global audiences, they can create a unique and engaging online experience for their customers. With the right tools in place, they can provide shoppers with an unforgettable shopping journey. They also have the potential to reach new customers, gain deeper insights into customer behavior and preferences, and increase their overall market share.
By taking advantage of these opportunities, Drake and Live Nation will be able to offer a truly rewarding online shopping experience that will have a lasting impact on their customers. With NTWRK, they can continue to create innovative experiences and drive customer loyalty for years to come.
About Live Nation
Live Nation is an American events promoter and venue operator based in Beverly Hills, California. They are the world’s largest live entertainment company, producing over 25,500 events annually.
Drake, the renowned Canadian musician, songwriter, and entrepreneur, has established himself as one of the most accomplished rappers in history, accompanied by an extensive investment portfolio. Additionally, he is the esteemed founder and proprietor of Drake’s online casino. Notably, according to research by Casinoshub, Drake has also garnered a reputation as a proficient gambler thanks to his infamous $12 million win on roulette. One may speculate whether this remarkable achievement on the roulette table served as an inspiration for him to venture into the realm of casino ownership. For the past decade, Drake has been a major driving force behind the success of his online casino. He is known for having one of the widest game selections amongst other online casinos and strives to provide customers with unparalleled gaming experiences. It is clear that he knows what it takes to make an online casino successful and exciting.
In conclusion, the collaboration between Drake, Live Nation, and NTWRK is poised to yield mutual benefits for both companies in the long term.