- Live Nation announced today a multi-year partnership with FUZE Technology, a consumer technology start-up, to introduce it’s convenient mobile charging solution, chargeFUZE, for fans at concerts and festivals across the US.
- With innovations like digital tickets, payments, AR festival maps, social sharing, and more, smartphones have become an increasingly important part of the live music experience.
- The partnership ensures concert-and festival-goers can be fully powered at events and capture and share their experiences with friends on social media – something 60% of global live music attendees consider a significant part of their event experience.
Fans can now rent a portable phone charger by visiting one of the chargeFUZE kiosks located at Live Nation’s venues & festivals and scanning the QR code. The portable chargers are equipped with a variety of charging cable options to accommodate a multitude of devices. After fans finish charging, they can easily return the portable charger back to any chargeFUZE kiosk, or keep it for future use for a small fee.
“From digital tickets and mobile payments to navigating festivals and capturing and sharing memories on social media, the phone is now a critical part of experiencing live music events,” said Jessica Isaacs, Live Nation’s VP of Brand Management. “Our partnership with FUZE ensures fans stay connected throughout concerts and festivals without worrying about their battery life, and we’re excited about the convenience this partnership will bring them.”
“The collaboration between Live Nation and FUZE is a testament to how deeply we understand the evolving needs of live music enthusiasts,” commented co-Founders Brandon Afari and Ryan Levy, Fuze Technology. “In today’s world, smartphones are at the heart of the concert experience. With this partnership, we’re not just offering a service; we’re ensuring that fans remain engaged and connected at events without the anxiety of a dying battery. It’s about elevating the entire live music experience for them.”
As a part of the partnership, Live Nation has also made an equity investment in chargeFUZE, signifying confidence in the value it brings to concert fans and its ability to elevate live music experiences for them.
chargeFUZE is now available at 30 festivals and is rolling out to 45 venues nationwide, reaching over 25 million concert fans this year alone, with additional festivals and hundreds of venues to be added over the next few years.